Life, 1927-03-31 · page 30 of 35
Life — March 31, 1927 — page 30: what you’re looking at
What you’re looking at
This page contains primarily **advertising** rather than political satire. The left side advertises **Pocket Ben**, a pocket watch made by Western Clock Company, using personification—Ben is "Big Ben's brother," presented as a "friendly little fellow" you can trust for accurate timekeeping. This was typical early-20th-century consumer marketing. The center features **Mrs. Pep's Diary**, a humor column satirizing upper-middle-class domestic life. The March 9th entry mocks genteel pretension: a visitor compliments a lampshade, prompting reflection on how grandmothers would have *lied* about its origins to seem cultured. The column also gently jokes about servants and "flapperhood" (youth indiscretions), reflecting period attitudes toward class and changing social mores. The right side advertises the **Hotel Cleveland**, appealing to wealthy locals by positioning it as more "club than hotel." The page reflects **1920s consumer culture and social humor** rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PocketGen for everyday use OR consistent, accu- rate time-keeping, day after day, you can’t beat Pocket Ben. You can depend on him for correct time. He’s a friendly little fellow, pop- ular with everyone. Pocket Ben is Big Ben’s brother. The name ‘‘West- clox’’ on the dial identifies him as a member of the famous Westclox family. Sold everywhere—$1.50. With luminous night-dial $2.25. WESTERN CLOCK COMPANY LaSalle, Illinois Life Mrs. Pep’s Diary (Continued from page 21) Marge quoth, “The woman was the kind who exclaimed, after she had been in the drawing-room two sec- onds, ‘Oh, what a lovely lampshade! Did you make it yourself?’ a remark which our grandmothers would have considered extremely uncultivated,” from which we did go on to the con- clusion that if our grandmothers had made a lampshade which elicited such praise, they would probably have prevaricated to give the impres- sion that it had come from some great decorator. March Awakened betimes by 1 the arrival of the woman oth I have engaged to come in by the day to keep the pot-and- pan closct scrubbed, the floors and mirrors void of blemishes, the hang- ings vacuumed, and do other vital odds and ends which the servants seem to skimp, but somehow in our getting acquainted it did come out that she made excellent fudge, whereupon a childish appetite re- vived straightway within me, and I did sct her to preparing some at once, causing considerable consterna- tion in my kitchen. But I have learned that any harmless astonish- ment, ho r scandalous, is a wel- come diversion amongst those whose own lives are subservient to the demands of others, so I did make no explanations soever, and fairly en- joyed their looking at me as if Sam would probably be off with me to Dr. Brill before the night fell. To luncheon at Fifi Fitler’s, and there was a woman there who did tell how Ben Bernice had announced at the Palace that his orchestra would play a little piece entitled, “She Was Pure as the Driven Snow, But She Drifted,” and it did put me in mind of my flapperhood when I considered such verbal excursions the height of humour. Lord! it was several years before I stopped laughing over the man who said that he would next sing a song entitled, “Give Me Half the Bed or I'll Tear Up the Sheets.” At home all the evening, Sam writing a long letter to our cousins in Eng- land who are indifferent to their mail during the hunting season, so to make sure of its being opened he did in- scribe on the envelope, “Strictly per- sonal and very interesting.” Baird Leonard. WATCH for the COLES PHILLIPS girl on the cover of the TRAV- EL NUMBER—next week. Clevelanders Prefer the CLEVELAND "THEY, who know it best, prefer Hotel Cleveland for its excep- tional food, its quiet but friendly service, its furnishings and at- mosphere of a luxurious home. Clevelanders who are accus- tomed to the best the city affords, lunch and dine here every day and recommend this hotel to out-of- town friends, They consider it— as you will—more like a private club thana hotel. Yet rates for many rooms are as low as $3, and a moderate priced Lunch Room supplements the main dining rooms. Hotel Cleveland is on the Public Square, convenient to all parts of the city. Every room has pri- vate bath and servidor service. HOTEL LEVELAND PUBLIC SQUARE, CLEVELAND comicbooks.com Ci