Life, 1927-03-24 · page 38 of 38
Life — March 24, 1927 — page 38: what you’re looking at
What you’re looking at
This is a **subscription advertisement** for *Life* magazine, a prominent American humor and satire publication. The page uses spring as a metaphor to pitch yearly subscriptions. The top section shows a stylized illustration of theater marquees and signs advertising *Life*'s content and pricing (ten weeks for $1; one year for $5). Below, the main text employs seasonal imagery—"buds bursting," "brooks gushing," and young men's romantic stirrings—as a playful appeal to readers to "subscribe to LIFE" and embrace the "carnival spirit." The advertisement lists prominent *Life* contributors: humorists (Robert Benchley, Dorothy Parker), illustrators (Charles Dana Gibson, John Held Jr.), and dramatists. This roster establishes *Life*'s cultural prestige and appeal to educated, affluent readers. The coupon at the top invites readers to subscribe. The closing line—"read Life regularly — EVERY week!"—emphasizes *Life*'s weekly publication schedule. This represents early 20th-century magazine marketing: using clever wordplay and seasonal themes to encourage subscriptions during spring.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life, 598 Madison Ave., New York City — 1 or The enclosed dollar is a sign I sign up for Life for ten ha weeks $ (cn8t3 Ata $1.20; Foreign, $1.4 oyy ife theatre, “the mirth of 2 nation” I this is a Sign that Easter venre: will be out aim April, im e One year, $5.00 Canadian,$5.80 Foreign,$6.60 xy obey that impulse better use thenice big coupon and net miss ONY numbers. he a ae <4 worse of Life The world is waking up after its long, dark, slumbrous period of hibernation. Buds are bursting, brooks are gushing, young men’s fancies are starting to turn in the inevitable direc- tion. Spring is imminent—and wherever you look are perceptible signs of life. Now is the time to re- joice—to co-operate with Mother Nature in promoting the carnival spirit—to subscribe, in short, to LIFE; and for that very purpose, the convenient coupon has been placed at the top of this page. You have only to fill it out and send it in to Drama reviews by Robert Cover designs and illus Benchley—editorials by Edward S. Martin— “Mrs. Pep’s Diary” by Baird Leonard — Silent Drama by Robert E. Sherwood — “Broadcast- ings” by Montague Glass —“Just Between Us Girls” by Lloyd Mayer— the best of humor and light verse by Dorothy Parker, George S. Chap- pell, Arthur Guiterman, H. W. Hanemann, Tip Bliss, McCready Huston, Berton Braley, A. H. Folwell, Bertram Bloch, W. W. Scott and Corey Ford, among others, trations by Charles Dana Gibson, Coles Phillips, John Held, Jr., James Montgomery Flagg, F. G. Cooper, Don Herold, Oliver Herford, Mile Gross, Art Young, Rus- sell Patterson, Ellison supply of Hoover, Gluyas Wil- i ! Spring! liams, Garrett Price, v Leonard Holton, Anton Otto Fischer, Robert L. Dickey, Victor C. Ander- son, Alice Harvey, Herb Roth, C. H. Sykes, R. V. Culter, F. Strothmann, Bruce Bairnsfather, J. Conacher, and many more. assure yourself, for ten exuberant weeks, of a plentiful read Life regularly — EVERY week! QUIN TERMINAL PRINTING CORPORATION, BROOKLYN, KEW YORE comicbooks.com