Life, 1927-03-24 · page 36 of 38
Life — March 24, 1927 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, with no political cartoons requiring historical explanation. The left side features **Marlboro Cigarettes ads** (Philip Morris brand), emphasizing luxury ("Fit for a King," "Queen's Taste") with 1920s-style imagery of cigarettes and a package. The main text comprises **book reviews** critiquing contemporary novels: one about a scandalous Chicago woman, and another about "The Marriage Bed" by Ernest Pascal—where the reviewer mocks the misleading title (implying a fancy French heirloom bed) when the actual story involves "shoddily suburban" characters with "amorous vagaries" of no consequence. Below is a humorous **questionnaire section** with absurdist answers (Peter Rabbit, T.W. Wilson, etc.). The right side contains **product advertisements**: Glo-Co hair dressing ("Down with scalp-locks and cow-licks!"), Martin's Scotch Slickers, and a cruise advertisement. The page reflects 1920s consumer culture and literary criticism rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
34 ae Wacanerred (Mild as-May) Always fresh—Wrapped in heary foil. The Ace of Cigarettes Fit for a King Blended to the Queen’s Taste Marlboro Bridge Score sent free upon request. In Canada 20 for 35¢ PHILIP MORRIS & Cob’? Ine SRLBOR,, Life Life and Letters (Continued from page 33) is a girl, one of these wild, wild women who keep the town talking. Her mother telephones the news- papers every time she sets forth on one of her disreputable escapades. The young woman who tells what there is of the story is a reporter. I hope Mrs. Taylor writes another novel soon, with a complete change of base. Her present one is Chicago, which, save for a few references to “Mrs. Cotter Calmer,” “Gilda Shield” and the Lake, might well be a city in Cabell’s Poictesme. HE title of “The Marriage Bed,” by Ernest Pascal (Harcourt, Brace), is a trap. Says the jacket: “At the time of her marriage Mary Boyd had been given a superb ex- ample of French marqueteric—a bed which had been made for the daugh- ter of a noble family during the reign of Louis XV....Mr. Pascal uses this ancient marriage bed as a symbol of his attitude towards marriage in this novel,” etc. Mr. Pascal does nothing of the kind. The bed is barely mentioned, if at all, after the second page, but what a title to catch the eyes of lobby loiterers and Pullman passengers! And don’t think for a minute that the heroine is the descendant of any French aristocracy, either. For all her right to it, she might as well have bought the bed from a second-hand dealer. The individuals with whom the story deals are shoddily sub- urban and their amorous vagaries characteristically unilluminating and insignificant. Mr. Pascal, more- | over, uses such expressions as: “It soothed him like Mary's hands had once,” “certain kind of a’ and “dif- ferent than.” Baird Leonard. Don’t Ask Me Another! Edited by Duncan Underhill (Note: The Questionnaire craze is assuming such menacing propor- tions that we have decided to pro- pound a few queries of our own. Five of them appear in this issue of Lire, and there will be more nert week—whether you like it or not. For those who are interested in this | sort of thing, the answers to this week's questions are as follows.) 0.1. Peter Rabbit, who lived in one of them. No. 2. T. W. Wilson. No. 3. Henri Boule de Suif pulled it, in A. D. 1101, when he came home from the First Crusade a year and a half late. No. 4. “It seems there were two Irishmen—” No. 5. Wine, Woman and Song. Down with scalp-locks and cow-licks! Keer them down, keep every hair of your head neatly in place all day long, with— The new Glo-Co, now on sale at drug stores, barber shops and depart- ment stores everywhere. There's noth- ing else like it. It isn’t a messy, sticky cream which mats down the hair. It isn't over-scented. It is a refreshing, healthful, liquid prepara- tion which keeps the hair lustrous, and fights dandruff too. Glo-Co Shampoo is as good as Glo-Co Liquid Hair Dressing — your doctor would recommend it. If you can’t get Glo-Co products at your dealer's, send $1 for full-size package of each preparation. Address Glo-Co Company, Dept. F-3, 6511 McKinley Avenue, Los Angeles, Calif. GLO-CO LIQUID HAIR DRESSING ALLIILOIOEOO®™ In the Public Eye Footnote to a character sketch: “ the rest of his time, Dr. Butler is presi- dent of Columbia University —Detroit News. 1? MARTIN’S SCOTCH SLICKERS (Sak) (Not Seoteh Liquors) (Cambrie) Golf Hose and Spates sold by selected big Dept. Stores. Trade-Marks: Spider Web on silk; Dove on Cambric. Tmitated but never equalled. More cannot be said. Sweeping nation-wide vogue. A. MacINTYRE BRUCE, St. Thomas, Canada Get Scotch Factory Prices and Sample: GRAND SUMMER CRUISE JULY 2 NORWAY - WESTERN MED Specialty chartered new 17,000 ton Cunarder “Lap~ See ake Bre eG Sheet ataey Spain Nos nat 7 d ‘Anica: Italy, Riviera, Norway, Sweden, Scotiand, (Pari London), German: 1280 te $3000 moat rel yy MS ete 3000 to $1700 Frank C.Clark,Times Bldg.,NewYork comicbooks.com por Py pee