Life, 1927-03-24 · page 34 of 38
Life — March 24, 1927 — page 34: what you’re looking at
What you’re looking at
This page contains **primarily advertising and contest information**, not political satire. **Left side:** A Twinplex razor-stropper advertisement featuring a cheerful man in a boat made of money. The pitch: stropping razors keeps blades sharp longer, saving money yearly (the accountant example claims $270+ savings versus buying new blades). It's straightforward product marketing using a humorous visual. **Center:** Details for Life's "Alibi Contest"—a humor competition where readers submit funny explanations beginning "Well, you see, it's this way...." Winners received $50 weekly; runners-up got $10. Entries were due April 7, 1927. **Right side:** Charles Addison Parker (a writer of advertising copy) jokingly offers to write humorous advertisements for a fee, mentioning his blue pavilion in "Samarkand"—this is self-promotional banter. **Bottom:** A brief joke about shoe prices in Winnipeg versus Chicago. The page reflects 1920s consumer culture and Life's typical blend of advertising, contests, and light humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\ Strop your blades and put the saving away for a rainy day Perhaps you don’t realize how much you spend for blades in a year. Figure it out some day—the total will surprise you. Stropping will savea big part of it, for stropping not only puts a much keener cutting edge ona blade but keeps it keen indefinitely. Here are the cold facts from a Cer- tified Public Accountant— “I shave practically every day, therefore my Twinplex has stro re a blade over four thousand times. i had used a new blade daily, as I had to before I bought the Twinplex, at 75 cents for 10 blades, I would have paid out at least $300.00 for blades. But with the Twinplex, a blade always lasts at least a week, and some two and three. I have had fine, smooth shaves, better than the new blade without strop- ping forless than $30.” But the saving is only half the story. If you've never useda NEW blade stropped, you've never hada really good shave. Take this oppor- tunity to get one. Stropped NEW Blade Free Name your razor and we'll send you, free, a NEW blade stropped on a Twinplex We would like to show you what real shaving is. All dealers are authorized to sell you a Twinplex on 30 days trial. If after four weeks of marvelous shaving you are willing to forego the comfort and economy you have enjoyed, give up your Twinplex and get back your money. If you can’t find the model you want, write us. TWINPLEX SALES CO. 1681 Locust Street, Saint Louis New York Montreal London winple. troppers Life Conditions of the Great Alibi Contest (Please turn to page 11 for other information.) ACH week we will publish a dif- ferent picture the ALIBI CONTEST—the picture this week Lei rked “ALIBI NUMBER prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most con- vincing conclusion to the sentence which starts, “Well, you see, it’s this way...." Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not excced twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tic, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER FIFTEEN should be so marked, and sent to ALIBI CONTEST EDITOR, Lire, 598 Madison Avenue, New York City. All an- swers to ALIBI NUMBER FIF- TEEN must reach Lire’s office be- fore 12 noon on April 7, 1927. Announcement of the winners will be made in the issue of April 28, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion. The Pedestrian’s Mecca ‘Tie same pair of shoes that sells wholesale at Chicago for $4.25 can be bought at Winnipeg for Slogan for a Winnipeg shoe store: “Walk 1200 miles and save $2.” —Spokane Spokesman-Review. Ir’s about time for some one to in- vent a new dance. We are so accus- tomed to being maimed by the old ones the novelty has worn off.—Collier’s. Pll just bet you my blue pavillion at Samarkand which, as you probably know, is cut Out of a single lapis lazuli, that, if properly in- sulted, with a heavy bribe of Washingtonian greenbacks, | can write you a score or so of advertisements which will put you in strong with Mr. and Mrs. Dear Public for keeps. Or longer. Provided you have the goods of merit Charles Addison Parker Writer of Advertising Copy, 565 Fifth Ave., New York; who would be happy to add your honored name to his mailing-list. comicbooks.com