Life, 1927-03-24 · page 32 of 38
Life — March 24, 1927 — page 32: what you’re looking at
What you’re looking at
This is primarily a **advertisement disguised as editorial content**—a "Second Annual Romance-Chocolates Contest" offering a trip to Hollywood as the prize. The contest asks readers to submit movie plot ideas featuring Romance Chocolates, with judging by major magazine editors and critics. The page satirizes **Hollywood's allure and the fantasy of stardom** in the 1920s. The headline "Which Studio Today? Visit" mocks how accessible and glamorous the studios pretend to be, while the contest copy uses breathless language ("the land of Romance") to sell the dream. On the right, "Mrs. Pep's Diary" contains genteel domestic humor typical of 1920s Life—mundane marital observations about a husband varnishing furniture and reading "The Dark Flower," mixed with snobbish commentary about young people and novels. Together, the pages contrast **manufactured Hollywood fantasy** with **middle-class reality**, though both are clearly marketed at the same aspirational audience seeking escape and sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Which STUDIO Tue Ambassador Hotel, Hourywoon. Your limousine awaits below. Which CONDITIONS « The winner will be the author of the most orig- inal, interesting, and practical synopsis or plot for a motion pi@ure based on a human experience in which a box of RoMANCE CHocotates plays a prominent part. Literary ability will not be considered, but in case of a tie, the neatness and attra@iveness of the presentation will determine the winner, No manuscript shall be more than 1500 words in length. . The winner, and a companion of his or her choosing, will be given a trip to Hollywood, including visits to the studios during a week's stay there, with all expenses paid. In addition, the fifty most worthy plots will have careful consideration by the scenario department of one of the large distributing companies, and if any are purchased, the full purchase price will be remitted to the author. . The Judges will be: Mr. James R. Quirk, Publisher of Photoplay. Mr. Roser E. SHERWOOD, Editor of Gfe. Mr. FREDERICK JAMES SMITH, Critic for Liberty. |. There is nothing to buy in order to enter the Contest, The illustrated booklet, "How to Write for the Movies," is simply to help contestants. . Entries should be sent to Conteff Manager, Cox ConFECTIONERY COMPANY, Boston 28, Massa- chusetts, and must be received there before the close of business on June 1, 1927. Studio will you visit today? Which Stars do you wish to meet? What pitlure do you wish to see in the making?— it's up to you. The SECOND ANNUAL ROMANCE- Hottywoop Contest offers you the opportunity of a week in HOLLYWOOD, all expenses paid, all introduttions arranged, Don’t miss this glorious chance of taking part in the life of Hortywoon, the land of Romance. Romance Setections at $1.00 makes friends wherever it goes, for its wide assortment pleases everyone. The illustrated book- let, “How to Write for the Movies,” packed in each box, may help you ia the contest. Ke [ROMANCE SELECTIONS “register” pleasure with Miss ANNA Q. NILLSON First National Saar ANCE CHOCOLATES Mrs. Pep’s Diary (Continued from page 12) March Awake betimes, listening to iad Sam boast of what a splen- 2 did rich man he would make, and when I did ask what moved him to such reflections so early in the day he responded that he had liefer, for instance, stay at home and put another coat of varnish over his copy of Martin's “Harp of the Winds” than descend to the bowels of the town and wrangle at law over other people’s money. The poor wretch now has the notion of toning prints to a point where our halls will look like accidental pas- sageways in the Metropolitan, nor do I restrain him, neither, the occu- pation involving fewer casualties than any on which he has yet en- gaged, and having nought about it which could permit him to repeat his gesture as a carpenter of poking a table-leg through a pane of my Sheraton secrétaire. At petty tasks all the day, reading intermitten “The Dark Flower,” and pondering on what Galsworthy could have meant in its fine preface by suggest- ing that persons with gray-blue ¢} may have been responsible for Puri- tanism, and how young*people astray in English novels always do seem to have chocolate in their pockets and are perfectly willing to call the same a meal. The Bannings and Marge Boothby to dinner, Sam and Bob booming, for some reason or other, about what medical research lad done for mankind, a topic which did so bore me that I could not but point out that as yet the scientists have contributed nought soever to- wards abating the habit of snoring, a malady which I do put on a par with graver ills for that other per- sons than its owners must endure its agony. Whereupon the talk did slide swiftly into lighter channels, which I was glad of. And when it came time to serve the imported bis- cuits with the salad, Katie did send their box in to the table so that I might rip the tin paper which seals them, for that she knows I do take great joy in the proceeding. Baird Leonard. Up for a Breather Tre irate golfer, after a furious on- slaught on his ball in a bunker, had suc- ceeded in completely burying it. He turned to his caddie, and shouted: “What the deuce am I to do now?” “Well, sir,” said the caddie, “if I were you I should wait a bit; it's bound to come up to breathe in a minute.” —Golf Illustrated (London). Occastonatiy you see a man driving a car so carefully that you conclude it must be paid for.—Mihcaukee Journal. comicbooks.com \