Life, 1927-03-24 · page 2 of 38
Life — March 24, 1927 — page 2: what you’re looking at
What you’re looking at
This is primarily a **luxury automobile advertisement**, not political satire. It promotes the new Royal Eight automobile by Chandler-Cleveland Motors Corporation, Cleveland. The ad uses the word "Magnificent" as its central theme, emphasizing the car's style, quality, and value. It highlights performance specs (75 mph capability) and pricing ($2195-$2295 for Royal Eight models, with Chandler Sixes ranging $915-$1895). The only visual element is a photograph of the sleek black Royal Eight automobile positioned against a curtained backdrop, designed to convey elegance and prestige. There is **no cartoon, caricature, or political satire** on this page. It's straightforward 1920s luxury-goods marketing targeting affluent readers of *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MAGNIFICENT ie | ROYAL, EIGHT / Vey Style that glorifies all past con ceptions of style... Luxury t gratifies the fondest dreams/of luxury . . . Quality unspared i way it is built... Va/ue unShared in the way it is priced! Magnificent is the ose word of words that fits this car—but there is nothing in English’that expresses the tinglish enjoyment of riving it. You can crowd the gas to it at any speed/up to 75 miles an hour, and jes and never load -_, mot It gives you a new notion of smooth motion; quiet flight; boundless power. Everything about the car makes you feel that here, at last, is the last word in motoring. There are six Royal Eight body styles, $2195 to $2295, with every nicety, every convenience, known to automobile craftsmanship— together with a complete line of new 1927 Chandler Sixes, $945 to $1895; all prices f.0.b. Factory. We proudly ask you to see these cars. CHANDLER -CLEVELAND MOTORS CORPORATION, CLEVELAND Export Department, 1819 Broadway, New York City -~ CHANDLER ROYAL EIGHTS BIG SIXES SPECIAL SIXES STANDARD SIXES comicbooks.com