Life, 1927-03-24 · page 12 of 38
Life — March 24, 1927 — page 12: what you’re looking at
What you’re looking at
This page contains three satirical pieces about character types: **"The Apollo Belvedere of the Ads"** depicts an idealized male figure described as manly, magnetic, and muscular—a common advertising archetype of the era. The satire mocks how advertisements present an impossibly perfect physical specimen as the standard man. **"Thrifty, Too"** satirizes popular heroes whose "glory knows no limit," suggesting that historical figures are retroactively credited with exaggerated virtues and accomplishments. **"Premature"** critiques the tendency to marry off young women to older men, ruining their prospects through ill-advised unions. The bottom section includes two brief humorous exchanges ("For Emergency" and "Don't Ask Me Another!") and a trivia question for readers. The illustrated style and content are typical of early-20th-century American humor magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
G HE is manly, magnetic, a mus- cular marvel, with knotted arms, a husky neck, a barrel chest, strapping shoulders, a massive back, a steel-plated stomach, and flashing eyes and gleaming teeth, plenty of punch and pep, the secret of amazing vitality, a grip that spells personal- ity and power, a reduced waistline, vitalic breathing, and bulldog cour- age in forty-eight hours. He has re- newed his youth, regrown his hair, thrown away his glasses, can lift hts, makes a good ap- pearance in athletic costume, fairly bubbles over with vim and vigor, is on the road to a long life and a ripe old age, holds the world by the tail, feels like tackling a wil and has changed from a puny weakling to a physically perfect specimen in « The Apollo Belvedere of the Ads. nine lessons, keeps fit in a new en- joyable way, and altogether is a superman, a panther man, and a tiger man, and must be a confounded nui- sance around his home and office. W. W. Scott. Thrifty, Too HE tendency to strip popular heroes of their glory knows no limit. Documents have come to light which prove that the early bird was really a late bird getting home at dawn, and that he brought in the worm as a peace offering to his wife. OST: Well, how did you sleep last night? | | [S] Guest: As peacefully as a plumber in a cellar! Don’t Ask Me Another! Premature UDGE: It is painted, pampered dolls like you who shake our holy institutions to their very foundations, young lady bring misery and ruin to, even the third and fourth generations. And it is dissi- pated, wild youths such as you are, young fellow, with their leering mouths and weak chins, who bring shame and disgrace and ugliness to court and fling it in our faces! Why do you wish a divorce? He anv Sue: We don’t want one. We came here to have you marry us. For Emergency “VAZHY, I thought that speakeasy was padlocked.” “So it was, but luckily they had spare door.” No. 3 Inquisitive Clara: Wu0 WAS THE ORIGINAL NARRATOR OF THE STORY BEGINNING, “NOW LISTEN, DEAR, I CAN EXPLAIN EVERYTHING" ? (Answer on page 34.) comicbooks.com