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Life, 1927-03-17 · page 42 of 43

Life — March 17, 1927 — page 42: what you’re looking at

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Life — March 17, 1927 — page 42: Life, 1927-03-17

What you’re looking at

This is primarily a **product advertisement page** from Life magazine (circa 1927), featuring three unrelated consumer ads: Smith Brothers cough drops, Barbasol shaving cream, and Allen's Foot-Ease powder. The top cartoon mocks people who expose their throats to cold without protection—calling them as foolish as a "snow-bird" (appears to mean someone unprepared for winter). It's satirizing health anxiety and selling cough drops as "cheapest health insurance." The other ads use similar fear-based marketing: razors causing pain, sore feet ruining your day. They offer simple solutions to everyday bodily discomforts. The right column announces Life's "Alibi Contest"—readers submit humorous punchlines completing "Well, you see, it was this way..." with prizes up to $50. Small corner items include light humor columns about back-seat drivers and scientific ranching. This reflects 1920s advertising's emphasis on modern convenience and solutions to minor physical complaints.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Don’t Be Ridiculous! Ir you leave the delicate lin- ing of your throat unprotected you’re almost as silly as this “snow-bird.”” Cold air, dust, germs, striking your throat cause coughs and colds. It’s dangerous. Why take the risk? Smith Brothers’ cough drops safely protect and gently medi- cate the throat tissues. They quickly soothe irritation, relieve hoarseness, ease and stop the cough. Your whole throat is cooled, cleared, and refreshed. Two kinds: S-Bs (licorice) and Menthol (orange box). c Keep a box handy always. “The cheapest health insurance in the world” SMITH BROT COUGH DROPS 4 out of 5 Have Razor Pains But not the folks who shave with Barbasol. No, sir; allslick and swift andcoolforthem. No brush. No rub-in. Use Bar- basol—3 times— according to di- rections. “Mister, you’re next!” Barbasol For Modern Shaving "Barbasol by The Barbasol Company Indianapolis, Ind. Tenclose 10c. Please send trial tube. and what a relief ! Just shake Allen’s Foot-Ease into your shoes in the morning and walk all day in comtor. It takes but a moment, and is better than a “daily dozen” for putting “pep” into your fee and at night you can dance and not get foot-sore. Allen's FooteEase takes the friction from the shoes, soothes tender, tired, aching feet, absorbs perspiration and telieves calluses, corns and bunions. For Free sample send: name ended 9 Men's Feee: ‘oot=Ease, Ask at any drug store or toilet goods counter for— ALLENS FOOT-EASE BUSH TERNAL PRINTING CORPORATION, BROOKLYR, NEW YORK Conditions of the Great Alibi Contest (Please turn to page 18 for other information.) ferent picture in the ALIB) CONTEST—the picture this weel FOURTEEN.” The first prize of $50.00 will be) awarded each week to the contestant who, in the opinion of the Judges,” furnishes the cleverest and most con- vincing conclusion to the sentence which starts, “Well, you sce, it was this way....”" Five second prizes of $10.00 each will be awarded to the runners-up. ’ Answers must not exceed twenty= five words in length; this word limit, however, is not intended to include the captions under the Contest pic tures as originally published in Lire, 4 There is no limit to the number of 7 answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible” for a pri q The Judges will be three of the Editors of Lire. In the event of a tie, the full 7 amount of the prize will be awarded 7 to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu-_ scripts submitted in ‘this Contest. Answers to ALIBI NUMBER | FOURTEEN should be so marked, and sent to ALIBI CONTEST EDITOR, Lire, 598 Madison Avenue, New York City. All an-7 swers to ALIBI NUMBER FOUR- 7 TEEN must reach Lire’s office be- fore 12 noon on March 31, 1927.7 Announcement of the winners will 7 be made in the issue of April 21, 1927, The Contest is open to all and is 7 not limited to subscribers to Lire.” Members of Lire’s staff, and their 7 families, are barred from compcti- tion. Advice from His Corner Tur back-seat driver has appeared in| pugilism. A local fighter turned to listen | to his second the other night and the | floor rose up and struck him. —Detroit News. Lorp Portsmoutn says scientists are needed on modern ranches, not cowboys But we shall never take kindly to a film chase of absent-minded professors armed with test-tubes.— Punch, comicbooks.com