Life, 1927-03-17 · page 4 of 43
Life — March 17, 1927 — page 4: what you’re looking at
What you’re looking at
This page is **primarily a Listerine advertisement**, not political satire. The large image shows a man's face with the headline "after SHAVING" and "DELIGHTFUL," promoting Listerine as an after-shave product. The ad copy describes Listerine as refreshing and antiseptic, claiming it stops razor scrapes and prevents infection. A small boxed insert notes that users "rarely switch" after trying it, highlighting the product's supposed superiority. There is **no political cartoon or social satire** on this page. This is straightforward commercial advertising from what appears to be an early-to-mid 20th century magazine, using a testimonial-style approach to promote an oral antiseptic/mouthwash being repurposed as a grooming product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DELIGHTFUL Here is a new treat for you. As bracing as the wind—as exhila- rating as a shower bath. Listerine after shaving. Simply douse on the face full strength. Immediately it sets you up. Your whole face feels cool, soothed, yet invigorated. There is an amazing sense of exhilara- tion you'll like. It the razor scrapes, Listerine stops the smarting. If the face burns, Listerine cools it. And you are left with a nice feeling ot safety—for Listerine contains antiseptic ingredients that lessen the danger of infection. Just try Listerine this way the next time you shave. We'll wager you will be as delighted as those happy ones who have written us letters about it. Lambert Phar- macal Company, St. Louis, U.S.A. comicbooks.com