Life, 1927-03-17 · page 2 of 43
Life — March 17, 1927 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a Chrysler automobile advertisement**, not political satire. It advertises the Chrysler Imperial "80" model, emphasizing its luxury features with phrases like "brilliant mastery of distance" and "as fine as money can build." The illustration shows a 1920s-era sedan with well-dressed passengers and pedestrians nearby, establishing the car's association with wealth and sophistication. The ad targets affluent buyers by highlighting "Standardized Quality" and listing eight body styles priced from $745 to $1,595. The small-print tagline "Chrysler Model Numbers Mean Miles Per Hour" suggests performance capability. This is straightforward commercial advertising rather than satire—typical of Life magazine's revenue model during the 1920s-30s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHRYSLER IMPERIAL SuCH brilliant mastery of dis- ‘SO’ tance; so smooth and silent and vibrationless; so luxurious in Cheater Standandicad Quality comfort and appointment— Pony dong og fee The Supreme faterpresation of rior to, ordinary manufacturing the motoring wise every- where are unreservedly char- “ % 7 biage—inthe measurement, the ma- acterizing the Imperial “80” ppg lege gest f Chrysler cary—'s0", and Imperial "80"'—so — supreme expression of sk ea ar al Chrysler Standardized Quality —‘“as fine as money can build”. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONT. Eight body styles, priced from $2495 to $3595, f.0.b. Detroit, subjectto current Federal excise tax, CHRYSLER MODEL NUMBERS MEAN MILES PER HOUR comicbooks.com