Life, 1927-03-10 · page 5 of 38
Life — March 10, 1927 — page 5: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it's a **perfume advertisement** for "Parfum La Jacée" by Coty, Inc., a New York-based fragrance company. The ad features a photograph of an ornate box of perfume and attempts to market the scent through romantic, poetic language. It describes the fragrance as "the perfume of innocence," appealing to notions of youth, mystery, and sophistication. The tagline emphasizes youth's "enchanting" and "unreveal[ed]" nature, positioning the perfume as capturing ethereal feminine qualities. The price of $15.00 for a small box of gold and black chinoiserie indicates this was a luxury product. This is straightforward commercial advertising rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sa lovely box of gold ( and back chino ) e's ; i 15.00 ; PARFUM “JACEE COlY CO ) Them mystery of: youth — enchanting, unrevealed She magic ofits d dheams and awakening Longin, is. he chal beng: 2 of tls untried depths — ils con- aoe surrender ok sweet brave de oie hance thrown gayly ly fo sophistication. Shat zs La Jacée — / THE PERFUME OF AWOCEWCE. comicbooks.com