Life, 1927-03-10 · page 38 of 38
Life — March 10, 1927 — page 38: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a straightforward advertisement for Lee Tires of Conshohocken (Pennsylvania). The illustration shows a 1920s-era bus or touring vehicle with passengers boarding, designed to showcase the tire product in an aspirational social setting. The ad emphasizes traditional craftsmanship and quality, claiming Lee Tires have maintained excellence for twenty-five years. It promotes several tire varieties: pneumatic tires for passenger vehicles, solid "Staghound" tires for commercial use, and "Puncture Proof Tires" in both high-pressure and balloon styles. The message targets middle-class consumers seeking reliability and economy—promising that Lee Tires cost no more upfront but run cheaper than conventional alternatives. The tone appeals to values of durability and dependable American manufacturing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
of CONSHOH( Yy You want the same excellence, the same high order of craftsmanship in your tires as in the rest of your car. You want assurance of long-lasting, uninterrupted comfort and safety — plus economy. You can be certain of excellence only when craftsmanship permits no com- promise with perfection. LEE of Conshohocken stands for everything fine and true in tires, the same today as twenty-five years ago. Craftsmanship thatis traditional. Value without parallel. “Tires by LEE of Conshohocken” is a phrase as full of meaning as the tires are full of wear. Cost no more to buy and far less to run than tires of con- ventional make. You can always depend upon Lee Tires and Lee service dealers to make your tire money go the farthest. Pneumatic tires for passenger cars, trucks and buses. Staghound solid tires for commercial use. And the celebrated Lee Puncture Proof Tires, both high pressure and balloon. ry ——_ wee Lf WdATTITAS 5 ASN) LE E of Conshohocken QUSA TERWINAL PRINTING CORFORATION, BROOKLYN, KEW YORK comicbooks.com