Life, 1927-03-10 · page 29 of 38
Life — March 10, 1927 — page 29: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a **full-page advertisement** for Gorham sterling silver. The page showcases an ornate Louis XIV tea service (six vessels displayed at top) commissioned by the late Senator Clark. The image of Alexander MacBeth, identified as a Gorham Master Craftsman of 35 years, illustrates the human craftsmanship behind the product. The ad's message emphasizes **tradition and quality**: Gorham has maintained excellence in silversmithing for nearly a century, hand-crafting pieces from flat sheets of sterling silver. By featuring both the finished luxury product and the skilled craftsman who created it, the advertisement appeals to wealthy readers' desire for heirloom-quality goods made through traditional artisanal methods. This represents typical *Life* magazine content from the early 20th century—luxury advertising targeting affluent readers alongside satirical editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AMERICA’S HEN the late Sena- or Clark desired to add a magnificent Tea Service to his famous collection of art treasureshe entrusted his commission to the Master Craftsmen of The Gorham Company. This Louis XIV service (shown above) waswrought entirely by hand from flat sheets of sterling silver. Alexander MacBeth, one of the silversmiths of the spe- cial service shown above. For 35 years a Gorbam Master Craftsman, Mr. MacBeth still devotes bis skill to the creation of Gorbam Sterling 7 wens \i5) For nearly a century Gor- ham has been famous for this type of craftsmanship, the highest form of the sil- versmith’s art. The crafts- men who wrought Senator Clark’s Tea Set as well as many other notable crea- tions are the same Gorham Master Craftsmen who create the many lovely Gorham patterns displayed at your jeweler’s, GORHAM PROVIDENCE, R. I. eal NEW YORK,N. Y: Member of the Sterling Silversmiths’ Guild of America LEADING SILVERSMITHS FOR OVER comicbooks.com