Life — March 3, 1927 — page 4: what you’re looking at

What you’re looking at

# Fisher Bodies Advertisement This is not satire or a political cartoon—it's a straightforward advertisement for Fisher Bodies, a major automobile coachwork manufacturer of the early 20th century. The page features a black-and-white photograph of an ornate architectural model (appears to be Notre-Dame Cathedral) to establish Fisher's craftsmanship and attention to detail. The text emphasizes that the "Body by Fisher" emblem signifies superior quality, durability, and beautiful construction. The ad argues that cars bearing this metal plate are "leaders" in their price class for both sales and value. This represents early automotive advertising strategy: associating a component manufacturer's brand with prestige and reliability to influence consumer purchasing decisions about which car to buy.