Life, 1927-03-03 · page 4 of 35
Life — March 3, 1927 — page 4: what you’re looking at
What you’re looking at
This is not satire or a political cartoon—it's a straightforward advertisement for Fisher Bodies, a major automobile coachwork manufacturer of the early 20th century. The page features a black-and-white photograph of an ornate architectural model (appears to be Notre-Dame Cathedral) to establish Fisher's craftsmanship and attention to detail. The text emphasizes that the "Body by Fisher" emblem signifies superior quality, durability, and beautiful construction. The ad argues that cars bearing this metal plate are "leaders" in their price class for both sales and value. This represents early automotive advertising strategy: associating a component manufacturer's brand with prestige and reliability to influence consumer purchasing decisions about which car to buy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FI General : Motors SHER BODIES Hl Probably no other symbol has ever come to mean so much to the American buying public as the emblem, “Body by Fisher.” This small metal plate, which you will find forward on the lower right ex- terior of every Fisher body, signifies not only more lasting and more beautiful coachwork. It is also the unmistakable sign that the car which bears it is the leader of its price class in both sales and value comicbooks.com