Life, 1927-02-24 · page 5 of 39
Life — February 24, 1927 — page 5: what you’re looking at
What you’re looking at
This is primarily a **Hamilton Watch advertisement**, not a political cartoon. The page shows luxury pocket watches priced at $50, marketed to businessmen who need precise timekeeping for professional schedules (conferences, lunches, train travel). The small illustration on the left depicts three businessmen in an office setting—a visual shorthand for the "business man" target audience. The text emphasizes that Hamilton watches are trusted for "railroad accuracy," suggesting the company's reputation for reliability among railroad workers and executives. The large photograph displays the watches themselves, with decorative styling. This is straightforward commercial advertising exploiting early 20th-century anxieties about punctuality and professional reliability, not satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 3 He 1S Always on Time! For he is served by a timepiece of supreme reliability conference at ten, luncheon at twelve- thirty, the Century at two-forty- five—for all these the business man must be exactly timed; and he is as exactly timed as the Limited itself if he carries a Hamilton Watch. For the Hamilton is more thanapocket- piece—it is a timepiece, a time- piece that under gruelling tests has won for itself the reputation of being the watch of railroad accuracy. Indeed, it is a fact that a large proportion of the rail- road men of the country are served by the Hamilton Watch. Hamilton accuracy is a mat- ternot only of careful planning, careful machining, careful ad- justing; it is the result of test- ing—thorough, searching test- ing—over a period of months. Every day, for weeks at a time, each Hamilton Watch ticks away underthe keenest scrutiny, under the closest checking. When you slip a Hamilton into your pocket you may be confi- wan bans leat dent that it will give you time- atch. ess Feamil- accuracy, year ia anid peal out. ton Watch Company, \ Models Andinawatch therecanindeed 899 Columbia Avenue, be no possible substitute for Lancaster, Pa., U. S. A. accuracy. The Hamilton Watch is pticed from $48 to $685 for De Henkes oe ee AFTRA AGS The Hamilton Jeferson pocket models; strap models, - sold, 3 chased white or green filled $50 to $88; women’s wrist s Aer oye = Q Movement that gives trwe models, $48 to $60. FN ’ s y Hamil nee We should be glad to send \ ea . were 4 The Hamikon “Fillmore? Tepes request ocsstiaie \s 3 eqine} ima consereatoely k chased case of ei or lets The Timekeeper”’ an d case of ether green ©. The Watch of Gamilton Aatch fenton Cccumasy comicbooks.com