ComicBooks.com Register / Loginit's free!

Life, 1927-02-24 · page 32 of 39

Life — February 24, 1927 — page 32: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — February 24, 1927 — page 32: Life, 1927-02-24

What you’re looking at

This page combines a **Romance Chocolates advertising contest** with a serialized **society gossip column** ("Mrs. Pep's Diary"). The advertisement features actress **Laura LaPlante** (a Universal Pictures star) and promotes the "Second Annual Romance-Hollywood Contest." The pitch is straightforward: readers submit short stories (under 1,500 words) featuring Romance Chocolates; winners get a trip to Hollywood to observe film production alongside industry judges (editors of major magazines like *Photoplay* and *Life*). The accompanying diary excerpt is satirical social commentary. "Mrs. Pep" documents trivial upper-class concerns—watermelon at breakfast, a luncheon conversation about a "defective child," restaurant oyster portions—presented in elaborate, pretentious language. The satire mocks women of leisure who obsess over minor discomforts and psychological trends (psychoanalysis, "adolescence and sartorial idiosyncrasy"). Together, the page represents **1920s consumer culture**: packaging glamorous Hollywood access to entice chocolate purchases while simultaneously mocking the vacuous society women who constituted the target audience.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Mrs. Pep’s Diary (Continued from page 12) watermelon rind with my breakfast grits as in the days of my youth, when persons beholding me would prophesy that I should rue such indiscretion, but Lord! I had liefer have enjoyed it once and resign it than never have enjoyed it at all. Not that watermelon rind in itself is much of a memory... . However, come what may in the matter of invalid- ism, I hope that I do never develop into one of those women who are always feeling a draught and want- ing the temperature of any room they enter altered. To a large luncheon this noon, whereat the talk did once drift to the symptoms of somebody's defective child, but I did contribute nought to that conversation, recog- nizing amongst its subject's vagaries so many predilections identical with my own, in especial a fondness for pickles and an indifference to the Well known in Hollywoed— hour for eating them, and it would ROMANCE SELECTIONS and . . . ‘Miss LAURA LAPLANTE not surprise me if the poor little Universal star wretch, if kept away from the psy- q choanalysts, grew up to confound Tar need not be an idle dream. Next summer, ' | her critics. We did discourse, too, when the direélor calls “READY CAMERA,” in J on the synonymity of adolescence and : sartorial idiosyncrasy, and I do well Hotty woop, there are going to be guests of the recall how I once contemplated sui- makers of ROMANCE CHOCOLATES there, watching it all in cide because my mother would not 5 . . - , let me wear the shirtwaist and skirt chairs reserved for them. They will meet and chat with the Sars personally. costume so popular with many of my For one glorious week they will be a part of the life of Hottywoon. The contemporaries, and I do also re SECOND ANNUAL ROMANCE-HOLLYWOOD CONTEST gives you that member that my first taffeta petti- . . coat convinced me that Heaven had opportunity. Take advantage of it. ‘ been reached at a single bound. CONDITIONS Home betimes, and finding our . The winner will be the author of the most orig: Katie in the doldrums, largely, I in which a box of ROMANCE CHOCOLATES plays having seen his shadow, I did send a prominent part. Literary ability will not be her forth at once for fresh air and considered, bur ie case of a tie, the meatness and diversion, so Sam and I Jater to din- attra@iveness of the presentation will determine «, ine ime the winner. No manuscript shall be more than ner at ere whercat I was im 1500 words in length. pressed with the reflection that there . The winner, and a companion of his or her seems to be an unwritten law that a Rnsers " choosing, will be given a trip to Hollywood, table d'héte, however costly, shall Rimi Sermriore a $1.60 including ris ee dies ae sveke serve but five oysters for its open- i . stay there, with all expenses paid. ition, * . els pide corneas Bee the fifty most worthy plots will have careful ing course. Baird Leonard. let, "How to Write for the Movies,” consideration by the scenario department of one packed in each box, may help of the large distributing companies, and if any you in the contest. are purchased, the full purchase price will be remitted to the author, . The Judges will be: Mr. James R. Quirk, Publisher of Photoplay. Mr. Rosert E. SHERWOOD, Editor of Gfe. Mr. FREDERICK JAMES SMITH, Critic for Gherty. |. There is nothing to buy in order to enter the Contest. The illustrated booklet, ‘How to Write for the Mories,”’ is simply to help contestants. 5. Entries should be sent to Conteff Manager, Cox Conrectionery ComPANy, Boston 28, Massa- chusetts, and must be received there before the close of business on June 1, 1927. i bh ry a 0, THREE...ONLY TWENTY PEOPLE IN THE AUDIENCE! WE'D BETTER CALL OFF THE PERFORMANCE.” “IMPOSSIBLE, LADDIE—THEY ALL HAVE CHOCOLATES Les nih comicbooks.com