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Life, 1927-02-24 · page 20 of 39

Life — February 24, 1927 — page 20: what you’re looking at

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Life — February 24, 1927 — page 20: Life, 1927-02-24

What you’re looking at

This 1920s *Life* magazine page satirizes hypocrisy among business and cultural elites during Prohibition. **Top cartoon:** Mocks sex-focused theatre as merely dramatizing tabloid gossip—trivial entertainment dressed up as serious art. **"Interpretative Poem":** Four stanzas mockingly expose false advertising claims. Business executives (Blitz, Meyer), newspaper editors, and theatre magnates publicly claim noble motives (clean world, public welfare, artistic integrity) while the poem's final lines reveal their true goal: profit and attendance. The satirist "D'Annunzio Cohen" exposes the gap between stated ideals and actual greed. **"Anything to Oblige":** A reader asks how to make cocktails without fruit juice during Prohibition. The editor's tongue-in-cheek response—suggesting he petition Congress to repeal Prohibition itself—mocks the law's obvious impracticality and widespread violation. The humor lies in openly suggesting law-breaking while appearing helpful. **Overall theme:** Corporate and cultural leaders hypocritically claim public-spirited motives while pursuing profit; Prohibition is unenforceable nonsense.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“THE SHOW SEEMS TO BE A BIG HIT.” “yes, 17’s THE LAST WORD IN SEX PLAYS, THEY DRAMA- TIZED THE COMPOSITE PICTURES IN THE TABLOIDS.” Dutiful Doris HE is considerate. She never wakens anybody when she comes in. If the family is already up she is cheerful and agreeable. She is not extravagant. Many times, rather than exceed her allowance, she has had things charged. She is respectful. “She listens to her father and mother tell of when they were eighteen with the ut- most patience, She is unselfish. ounce with a friend. She would share her father’s last McCready Huston. Spirit Medium: 1 susT RECEIVED A MESSAGE FROM MY LIVING COUSIN. FAKE! Angel Chorus: Haw! Haw! HAW! MoRE BUNK! TO SWEENEY. Interpretative Poem AID Mr. Blitz of Blitz & Morgenstein, “The aims of business never have been higher; To make the world a place more clean and fine Is what I work for, and my partner, Meyer.” Which reads, when into simple words translated, “Our profits must continue unabated.” Declared the Editor of the Daily Blare, “Our purpose is distinctly altruistic; The public welfare is our only care— Our sole concern, with things idealistic.” As who should say, in words not unsurprising, “This year we look for bigger advertising.” “The cause of Art I'll never cease to serve,” Said Jake McHokum, well-known theatre magnate; “My high esthetic purpose shall not swerve, Nor will I let the people’s morals stagnate.” And hasn't he the cutest way of saying How well he loves to see the people paying! D’Annunzio Cohen. Anything to Oblige N Anxious Reader writes to us as follows: A “Sir—I have lately been ordered by my physician to abstain from fruit juice. My metabolism, it would seem, abhors the stuff—and should I so much as mention it, I am visited by sharp, angry pains. “Now this, per se, is unimportant. The answer would seem to be—lay off fruit juice. But there is a really serious aspect.to my prob- lem, and it is with this in mind that I approach you now. If I must divorce myself, for the time being, from oranges and lemons, what am I to do about the matter of cocktails? “Having been only seventeen years of age when Prohibition went into effect, I had no chance to familiarize myself with Martinis, Manhattans or other concoctions which, I am told, could be pre- pared without recourse to fruit juice. “Tf you will tell me how such cocktails are made, I shall cheer- fully subscribe for your amusing little journal for twenty years.” N answer to this harrowing plea, we may say that, under present conditions, it is legally impossible to make such potations as our young friend describes. If, however, he is really serious in his determination, and will be stopped by nothing, we suggest that he approach Congress and, by or- derly, peaceful methods, bring about the repeal of the Eighteenth Amendment to the United States Constitution, the Volstead Act to enforce the Eighteenth Amend- TELL IT pre chase gin, rye Pisky, b in such quantitiis he n 50 per cest fr gin w ian Vermouth, Pd shak mouth may be gi Whisky ands Qh of 1 Other popaireci Metropolitss Focktail comicbooks.com