Life, 1927-02-17 · page 2 of 34
Life — February 17, 1927 — page 2: what you’re looking at
What you’re looking at
This is a **Chrysler automobile advertisement**, not a political cartoon or satire. The page promotes the Chrysler Imperial "80" model, featuring an illustration of a luxury car with the convertible top down. The ad uses aspirational marketing language typical of 1920s automobile advertising, emphasizing the car's superiority ("the finest that money can build") and positioning it as a status symbol for affluent buyers dissatisfied with "conventional and commonplace" vehicles. The Montana map and ski lodge imagery in the upper portion suggest leisure and adventure—appealing to wealthy consumers' lifestyle aspirations. Pricing ranges from $2,495 to $3,595, significant sums during this era. This is straightforward commercial messaging rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHRYSLER IMPERIAL SO The Chrysler plan of Quality Stand- ardization differs from, and is supe- rior to, ordinary manufacturing practice and methods, because it de- mands fixed and inflexible quality standards which enforce the same scrupulously close limits—the same rigid rule of engineering exactness —the same absolute accuracy and pression of alignment and assem- lage—in the measurement, the ma- chining and the manufacturing of every part, practice and Process in pak lines of Chrysler cars—"50", “70", and Imperial “80” —so ere tach individual car shall be the Supreme Value in oS own class. Eight body ses, ped from $2495 to $3595, f. troit, subject to current fied excise tax. No matter how much you may admire the car you now own, the Chrysler Imperial “80” offers a decidedly new and unique ad- venture in joyous motoring. From the moment of your initial experi- ence in the Imperial “80” you will be satisfied with nothing less. In speed, power, smoothness, luxury of appointment, tiding and driving ease, the Imperial “80” is a challenge to you to be dissatisfied with the conventional and the commonplace. It is an invitation to know the sheer delight of stepping from the finest car of yesterday to the finest that money can build. CHRYSLER MODEL NUMBERS MEAN MILES \ comicbooks.com