Life, 1927-02-10 · page 38 of 43
Life — February 10, 1927 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and literary content**, not political satire. The dominant features are cruise ship advertisements (Cunard's Caribbean voyage and Hamburg-American Line) and a "Life and Letters" book review section discussing Eugene Field's biography and a novel titled "Lord of Himself." The only substantive content is the **Forhan's toothpaste advertisement**, which uses health fear-mongering common to 1920s advertising. It claims pyorrhea (gum disease) affects "4 persons out of 5 past 40" and warns of serious complications like rheumatism and anemia—exaggerated medical claims typical of the era before strict FDA regulation. The page reflects 1927 consumer culture: leisure travel promotion and aggressive patent medicine marketing using pseudo-scientific health threats to drive sales. No political cartoons or satire are present; this is a standard magazine layout mixing editorial content with period advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Conditions Ideal for Winter Travel A 31 Day Cruise on the new CALEDONIA | Inclusive Fares $300 and up From New York Feb. 26 to Mar. 29, 1927 To Nassau, Havana, Portau Prince, Kingston, Colon, Curacao, La Guayra, Trinidad, Barbados, Martinique and Bermuda. The Caledonia is a beautiful, modern ship, equipped with the new thermo tank ventilation sys- tem which supplies a current of cool fresh air—under the passen- ger's own control—to every State- room, an innovation of great comfort while cruising in the trop- ics. Electric fans in every room. NO PASSPORTS REQUIRED Send for special West Indies Booklet > Life and Letters (Continued from page 25) eyes when I came to the end of his story. Even though I had conceded the abundance of lovable qualities which he must have possessed to off- set what struck me as so defi- ciencies, I did not realize that he approached the domestic ideal in his private life and the fortitude of the Christian martyrs in his professional. A victim of chronic dyspepsia, he wrote two thousand words a day during several long years, “a master of the purest, simplest, most effective English ever poured into the in- satiable maw of a daily newspaper.” And for fifty dollars a we More- over, his friends were never content to take him as he was, “a gifted, merry-hearted songster and satirist.” They were always wanting him to lay aside his cap and bells and do something “really worth while.” Fortunately for himself, Field had a pretty fair idea of what fools mortals can be. This biography contains an ade- quate presentation of Field’s birth and background, and much interest- ing material centering around his carcer as the “Sharps and Flats” columnist of the Chicago News. This department was the inspira- tional source, so far as I have been able to discover, of everything cred- itable which has since been done in its line. In some instances, how- ever, the little toy dog is covered with considerable dust. “T ORD OF HIMSELF,” by Perey Marks (Century), is about a cert rich young man who wor- tied a good deal about the defini- tion of a gentleman and decided, in spite of his misgivings and many false starts, to be one or bust. His mother, by tactics which at times bordered on the Pelman method, had made herself into a lady, Mrs. Peters, in fact, had it all over those young men in the advertisements who hold office forces and dinner tables spellbound by what they have learned in their spare moments from the five-foot shelf, She went after culture with a single-mindedness which stopped at nothing, and in five rs not only looked as if she had herited her Philharmonic — sub- scription, but actually enjoyed it. Beeause it turned out that her heart was in the right place all the time, and as everybody knows, Nature's gentlefolk cannot be spoiled by a little veneer. The worst it does to them is to lessen slightly their hon- est fear of doormen, The young people in “Lord of Himself” are pretty terrible, and as Pyorrhea Wins 4 times out of 5 | Warch out! Pyorrhea is a ruthless foe. Its poison creeps through the system and often causes facial disfigurement as well as rheumatism, neuritis and anemia. And 4 persons out of 5 past 4o are | its victims. These uneven odds are due to neglect. A little care and you can protect teeth and gums against this enemy. See your dentist at least twice a year | and start using Forhan’s for the Gums, now. | This dentifrice, containing Forhan's Pyorrhea Liquid used by dentists everywhere, forestalls Pyorrhea or checks its course, if used in time. It keeps gum tissue firm and strong. It protects teeth against acids which cause decay. It keeps them snowy white. Don’t gamble! Use Forhan’s morning and night, Teach your children to use it. They'll like its taste, k is health insurance. At all drug- gists—35¢ and 6oc. |Formula of R. J. Forban, D. D. S. Forhan Company, New York Forhan's for the gums MORE THAN ATOOTH PASTE --IT CHECKS PYORRHEA INCE + IRELAND + GERMANY) { Avoiace on one of the splendid modern oil-burning steamers Ham surc, Drutscutanp, Axsert Batu, Resovute, Rettance is alwaysa pleasure- giving-event. Accommodations are offered in luxurious first class, comfortable and commodious second class and improved third class, Also a service in which the effort to anticipate your desires is para- mount, plus a world famous cuisine. Unusually attractive accommodations are available also in the one cabin and im- proved third class on the steamers Cirvetanp—Tuurincta—WestPHALia. Glo the West Indies on the S.S, RELIANCE FEB. 26—27 days MARCH 30—15 days Rates $200 and $300 and up HAMBURG - AMERICAN LINE UNITED AMERICAN LINES, INC. _ _. General Agents 28 Broadway, New York Branches in Boston, Chicago, Philadelphia, San Francisco or local steamship and tourist egents comicbooks.com