Life, 1927-02-10 · page 3 of 43
Life — February 10, 1927 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's a **straightforward advertisement** for the Marmon 8 automobile, published in *Life* magazine (which did run ads alongside humor content). The page promotes the Marmon 8 as "America's first truly fine small car," emphasizing its eight-cylinder engine, quick acceleration, ease of parking, and smooth performance competitive with larger luxury vehicles. The car is priced at $1,795 and up, under $2,000 (factory price). The dramatic photograph shows the car from above at an angle with geometric light patterns, a common modernist advertising aesthetic of the early 20th century. The Marmon Motor Car Company was based in Indianapolis, Indiana. This represents period automotive marketing rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—ZLmertCa 3 irst truly fine small Cur —— The headlights of the automobile world are focused today on the little Marmon 8 —z—~ No car of recent times was ever so much admired, so much discussed, so eagerly sought —z— Vividly smart, lightning quick, easy to park —s~ On the road, nothing can keep its tail lamp in sight —z— Eight cylinders in line —z~ Supple and fast—but of a staunchness and riding ease to compete with the soundest among large helt quality cars —s— Complete line of standard closed and open £ ole models, $1795 upward, all under $2,000 (f. 0. b. factory) —— <MARMON LON Also a limited number of most unusual custom-built designs Companion to the Marmon Series7s. —#— Marmon Motor Car Company, Indianapolis, Indiana. comicbooks.com