Life, 1927-02-03 · page 4 of 35
Life — February 3, 1927 — page 4: what you’re looking at
What you’re looking at
This is primarily a **Chrysler automobile advertisement**, not political satire. The page advertises the "Chrysler '70" model, positioning it as the trendsetter that will define future automotive fashion. The ad features: - An illustration of the new Chrysler sedan - A small image labeled "Alertness" (appears to be a German Shepherd dog), likely meant to convey the car's vigilance/reliability - Marketing copy emphasizing the vehicle's distinctive style, lower price, and luxury features compared to previous Chrysler models The headline claims Chrysler "initiated today's vogue"—framing the company as an industry innovator. The tagline "Chrysler Model Numbers Mean Miles Per Hour" suggests performance capabilities. This is a straightforward commercial advertisement typical of 1920s-era Life magazine, which carried substantial advertising revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Li Le Forecasting tomorrow’s trend as surely as the first Chrysler initiated today’s vogue N the light of past Chrysler achieve- ments it is easy to appreciate the full significance of thenew, finer Chrysler “70”. It is easy to understand how its distinctive style and smartness—and its new low prices—forecast a fresh vogue in motoring even more emphatically than did the first ‘Chrysler of three years ago. Newer, more exquisitely graceful bodies —newer, more distinctive silhouette with military front and cadet visor—newer lowness of design, with smaller wheels—newer luxury of comfort—newer, greater riding ease—newer tichness of upholstery—newer perfection of appointment—newer refinements in controls and lighting, with a lock conveniently placed on the dash,—newer, more attractive color blendings far in advance of current harmonies. Joined to Chrysler’s characteristic speed and pickup, unvarying dependability and enduring long life, proved by hundreds of thou- sands of owners, this new eye-com- pelling beauty and alluring luxury and comfort, leave today’s trend as far behind as its older self advanced beyond the styles of three years ago. ror Phaeton $1395; Sport Phaeton $1495; Two-passenger Roadster (with Rumble Seat) $1495; Brougham $1525; Two-passenger Coupe (with Rumble Seat) $1545: Royal Sedan $1595; Two-passenger Convert- ible Cabriolet (with Rumble Seat) $1745; Crown Sedan $1795. All prices f. 0. b. Detroit, subject to current Federal excise tax. coee All Chrysler dealers are in position to extend the convenience of time payments. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO THE NEW FINER 2 fet be of | two wer cal Ny ths the comicbooks.com