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Life, 1927-02-03 · page 32 of 35

Life — February 3, 1927 — page 32: what you’re looking at

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Life — February 3, 1927 — page 32: Life, 1927-02-03

What you’re looking at

This page contains **mostly advertising** with one satirical cartoon. **The Cartoon ("A Wise Hick"):** A farmer's son impresses a young city woman ("flapper"—a 1920s term for modern, fashionable women) by knowledgeably naming apple varieties in an orchard. Her impressed response ("you certainly know your apples!") plays on the double meaning: she's genuinely impressed by his agricultural knowledge, but the joke suggests she's superficially charmed. The satire gently mocks both the city flapper's naiveté and rural stereotypes—the "hick" proves unexpectedly knowledgeable. **The Advertisements:** - **Pocket Ben**: A Westclox pocket watch marketed to punctual men, playing on the name "Big Ben" - **Edgeworth Tobacco**: A testimonial ad where an elderly pipe-smoker admits he abandoned the brand for competitors' advertising but has returned, appreciating it anew The page reflects 1920s consumer culture and the era's urban-rural cultural divide.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life Pocket Gen For men who like to be on time OCKET BEN was saised with Big Ben, Baby Benandall hisother Westclox brothers. They set him a good example and he lives up to it. You can rely on him for sturdiness and truth- fulness, traits that are traditional with the Westclox family. You'll find Pocket Ben at the stores in your lo- cality. Price $1.50, with luminous dial $2.25. WESTERN CLOCK COMPANY La Salle, Illinois ___—s—X—sK—s—s—s_oos The Great Alibi Contest (Continued from page 12) Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. The judges cannot under- take to return any of the manu- scripts submitted in this Contest. Answers to ALIBI UMBER EIGHT should be si d, and sent to ALIBI CO EDI- TOR, Lire, 598 Madison New York Ci All answers to ALIBI NUMBER EIGHT must reach Lire’s office before 12 noon on February 17, 1927. Announcement of the winners will be made in the issue of March 10, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion. A Wise Hick “HE farmer's son was showing the ty flapper through the orchard. said the farmer's son,.“‘are Baldwins, and those are Jonathans. Over there are Russcts, t Ben Davis, and there’s Winesaps, North- Spies and Gravensteins.” “Gee, kid,” murmured the city flapper in awe, “you certainly know your apples!” -AND SO ON, FAR FAR INTO THE NIGHT Big Laughs of the Past SOLOMON—THE HEAVIEST DADDY OF THEM ALL. SUGAR Old Pipe-Smoker Switches Back to | Favorite Tobacco Evidently, one way to appreciate a cer. tain tobacco is to try another kind. At least, that has been the experi- ence of one veteran pipe-smoker By switching temporarily to other tobacco he finally came back to his old-time favorite with a new appreciation and a vow never to change again. Read this “signed confession”: Peoria, 1! Aug. 26, 192 Messrs. Larus & Bro. Co., Richmond, Va, Dear Sirs: Just a confession and an appreciatior number of years ago I was a use of your Edgeworth smoking tobacco. B like some others, perhaps, I was led by alluring advertisements to change. few days ago I went into a dru; store to get some tobacco, and on. the case was the familiar can of Edgeworth 1 bought it and since then I have en- joyed old-time comfort. So my confession is that I made a mi take in changing to other brands, ani! my appreciation is such that Edgewort! will be my Smoke Pal while life lasts which may not be long, for I have passed my “three score years and ten. Very truly yours, (signed) E. P. Fishburn Let us send you free samples of Edge- worth so that you may put it to the ipe test. If you ike the samples, you'll like Edge- worth wherever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother 21st Rich- fal for the nu and address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all aie chasers. Both Edgeworth Plug Slice and Edgeworth eady-Rubbed are cked in small, pocket-size packa; in handsome humidors holding a pound, and also in several handy in-between sizes. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. On your radio—tune in on WRVA, { Richmond, Va.—the Edgeworth Station. Wave length 280 meters. comicbooks.com