Life, 1927-02-03 · page 29 of 35
Life — February 3, 1927 — page 29: what you’re looking at
What you’re looking at
This is a **General Motors advertisement**, not political satire. The page promotes Fisher Body Company, GM's body manufacturing division. The image shows two women in 1920s attire examining an automobile. The ad claims that "Body by Fisher" appears on every car leading its price class in beauty, value, durability, and sales. The ornamental borders and formal layout are typical of 1920s advertising design. The message emphasizes Fisher Body's reputation for quality craftsmanship as a selling point—essentially arguing that superior car bodies (the chassis and exterior) were key to market dominance. This reflects the era when automobile bodies were still distinct components, before full integration of body and frame became standard.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You will find the symbol “Body by Fisher,” on every car which leads its price division in beauty, in value, in staunchness—and in sales comicbooks.com