Life, 1927-02-03 · page 2 of 35
Life — February 3, 1927 — page 2: what you’re looking at
What you’re looking at
This page is primarily an advertisement for Sheaffer's pens and pencils, not a political cartoon or satire. The ad features ornate decorative borders typical of early 20th-century magazine design and displays writing instruments alongside an hourglass—a visual metaphor for time and permanence. The headline "Time cannot harm these fine writing instruments" emphasizes durability as the product's key selling point. The ad promises lifetime guarantees, reliable performance, and "dependable performer" status. It highlights the "Lifetime" pen model available in green or black for $8.75, with pencils at $4.25. The text assures customers of quality construction and free repairs, positioning Sheaffer's as a premium, trustworthy brand. This is straightforward product marketing rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Identify the Lifetime pen by this white dot Time cannot harm these fine writing instruments Guaranteed they are for a lifetime. But what is in- finitely more important, they are juaranteed to be superlatively fine writing, instruments always. They are not merely Suaranteed against imperfections, They are guaranteed to work, and to work well, for a lifetime. The white-dotted Sheaffer pen will with- stand any sort of hard usage. With its Radite barrel and its infallible nib, it is as tenacious as it is beau- tiful. But first and always, it is a dependable per- former. There can be no charge for repairs, if they are ever needed. We see to that. It is a time defier. “Lifetime®"’ pen in green or black, $8.75, Ladies’, $7.50—pencil, $4.25 Ac better stores everywhere SHEAFFER'S PENS*PENCILS*+SKR W.A. SHEAFFER PEN | SOMPARY FORT. MADISON, IOWA NEW YORK ~ 80 FIFTH ~199 REGENT STREET WELLINGTON, NEW ZEALAND “te MANNERS STREET SYDNEY, AUSTRALIA - 169 GEORGE STREET, WI “SHEAFFER'S LEADS comicbooks.com