Life, 1927-01-27 · page 32 of 35
Life — January 27, 1927 — page 32: what you’re looking at
What you’re looking at
This page contains two distinct pieces: **Left side:** A travel advertisement for motor tours through Southern Europe (Spain, Italy, France, North Africa), emphasizing luxury and convenience—a marketing pitch for affluent 1920s travelers. **Right side:** Two items— 1. **"The Great Alibi Contest"**: Life magazine's ongoing reader contest asking people to caption a courtroom cartoon (not fully visible here). The rules and deadline are listed. 2. **"The Unanimous Verdict"**: A satirical piece by W.L. Werner listing the twelve jurors' actual motivations—none based on evidence. It mocks jury deliberation by suggesting jurors are distracted (tax returns), biased (looks), self-interested (evening plans), or grudge-driven rather than impartial. This is cynical social commentary on the American justice system. **Below:** Charles Addison Parker's self-promotional advertisement defining "good advertising" as persuasive white space that appeals to consumers' emotions and wallets—itself an example of the confident, somewhat tongue-in-cheek copywriting style of 1920s advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
suit you) are ideal: of worry, you travel! ex- actly as in your own pri- vate auto,with our staff Spend winter of ‘spring in Southern Spain, Italy, Sicily or in Southern \ France. Write for book ler “Highways and Byways of Southern Europe.” : MOROCCO, ALGERIA and TUNISIA ips Motorist § Magee: BeCs. let “North African Highways and Byways by Motor Car” on request. Our staff of ex-; Pperts at your service to help and advise you plan your tour—without obligation. Plan Early for Your Sum- Tour. Booklet “Seeing. Europe by Auto’’ on request. hs FRASER - McLEAN CO. Beradt ished B07) h Ave. |New Yow Plaza 4030. Paris “Alsiers | Naples $< : Lor Nee Life The Great Alibi Contest (Continued from page 12) Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The judges will be three of the | Editors of Lirr. In the event of a tie, the ‘full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. The judges cannot under- take to return any of the manu- scripts that are submitted in this Contest. Answers to ALIBI NUMBER SEVEN should be so marked, and sent to ALIBI CONTEST EDI- TOR, Lire, 598 Madison Avenue, New York City. All answers to ALIBI NUMBER SEVEN must reach Lirr’s office before 12 noon on February 10, 1927. Announcement of the winners will be made in the issue of March 3, 1927. The Contest is open to all and is | not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion. The Unanimous Verdict or, Why Should the Jury Be Hung? HE foreman and two others who thought the prisoner was guilty. The dumbbell who was afraid to reveal his stupidity by disagreeing with the foreman. The man who planned his income tax return during the testimony and hadn't heard a word. The woman who didn’t like the prisoner's looks. The man who liked the looks of the fair witness for the prosecution. The cynic who thought that smoke was always a sign of fire. The joiner who wanted to be on the winning side. The man who had a big game on later in the evening. The man who had enough of arguments at home. The man who had a_ grudge against jury duty, against the Judge, the lawyers, and all concerned, and who took it out in the only safe way | —on the prisoner. W. L. Werner, I consider an advertisement is a small piece of White Space... about so long and so wide...in which one glories in the chance to explain the honest virtues of some piece of merchandise so splendid- spiritedly that it plants a wish- ing-seed in the emotions of the Dear Public} that has all the Pocket. Money. Charles Addison Parker Writer of Advertising Copy, 565 Fifth Ave. New York; who would be happy to add your honored name to his mailing-list. comicbooks.com