Life, 1927-01-27 · page 3 of 35
Life — January 27, 1927 — page 3: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Elco Standardized Cruisers** (motorboats), not political satire. The page headline "No wonder everyone is an old salt at heart!" uses figurative language to appeal to readers' romantic desires for seafaring adventure. The text promises that owning an Elco Cruiser will transform you into an adventurous person, helping you escape everyday "cares and business worries" through boating. The illustration shows a pleasure boat underway, emphasizing leisure and elegance. The ad invites readers to visit the Motor Boat Show in New York (January 21-29) and request Pamphlet L for details on "standardized cruisers" — mass-produced boats available since 1892. This was targeted at middle-class aspirants seeking accessible luxury during the prosperous 1920s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No wonder everyone is an old salt at heart! , You are cordially invited to inspect the exhibit of ELCO STANDARDIZED CRUISERS at the Motor Boat Show, New York, Grand Central Palace, January 21 to 29. held with 100 boats on display, will give you an excellent opportunity to study relative motor boat values. £ This exhibition, the largest = att eee er, ay LUFF: Published Weekly by Life Pub. Co., 508 Madison Ave.. N » uorter act of March 3, 1879. Printed in U.S. A. Ent'd as 2n y ™ OU'LL like motor cruising right from the start... nearly everybody does. But you can’t appreciate its thrills, or the pleasure it can bring, until you have seen your boat plough through blue-green waters and have felt on your cheek the caress of salt sea breezes. You feel and act like a different person the moment you board an Elco Cruiser. Your heart beats a little faster... there’s a new light.in your eye. Forgotten are your cares and business worries as you start dreaming of sunshiny days afloat, and nights of wondrous beauty. Who wants to grow old and staid and unadventurous? Start planning now for a glorious summer afloat. Write for Elco Pamphlet L, which describes in detail the latest models of standardized cruisers. STANDARDIZED CRUISERS Built since 1892 Subscription, $5.00. Vall st Ent'd a» 2nd Class Matter, June 8, 1883, at New York Post Matter at the Post Office Dey , Life Pub, Co. is U.S, England and British Possessions. comicbooks.com