Life, 1927-01-27 · page 29 of 35
Life — January 27, 1927 — page 29: what you’re looking at
What you’re looking at
This page from *Life* magazine contains several brief satirical vignettes: **"Touchdown!"** depicts a man carrying a football through city traffic, treating a busy street like a football field. The joke is that modern urban life has become so chaotic that even mundane activities feel like dangerous athletic competitions—he "scores" by safely crossing the street. **"Vanishing America"** shows a museum exhibit of a "deserted section of a city street"—identified as a "parking space." This satirizes how automobiles and parking lots were rapidly replacing pedestrian urban landscapes, effectively erasing traditional American streetscapes from view while they were still being created. The remaining items are brief one-liner jokes about Dutch treats, ignorance, and vermouth preferences—typical *Life* filler content. The advertisements for Brooks Brothers clothing and Martini & Rossi vermouth occupy the lower half, reflecting the magazine's target readership of affluent, leisure-class Americans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ON a Touchdown! Joxrs tucked the football under his arm with grim determination in his eye. BY, In a scant ten yards he would be across the line to safety, He twisted and 1. Men lunged at him, but he kept a My, WW He was just thinking “I have made .° when the ball slipped from his grasp. The whistle blew, Jones stopped, sighed, set down his hiddy-car, adjusted his parcels, cursed santa Claus, picked up the football; the whistle blew again and traffic was once inst him. —Honolulu Star-Bulletin, In a Pinch, use ALLEN'S FOOT=EASE Scotch Treat “Ane we going dutch on th sarcastic diner of a ad appeared to be caught in his pock- | “ama! soviet “or are you going scotch? u ; —Detroit News. ‘Dos’r expose your ignorance.” “Why not? What better way is there to get rid of it?"—Boston Transcript. <-LAW HAS FOUND MASTER AT Last.” —Le Rire (Paris.) Nothing can be more frequent than an occasional drink.—Ohio State Journal. 27 “Vanishing America” Joux and Mary were going through the museum. Wide-eyed, they passed slowly from glass case to glass case, reading the inscriptions on the exhib- its, and remarking upon the strange things they saw. Finally they came to a case that puzzled them, “It was a model street scene, carefully worked out and designed by some plastic artist. It represented a deserted section of a city stree What is that, anyway John stood studying it a few momen| “It’s a parking space,” he replied —New Orleans Times-Picayune. Wine Jelly when favored with Abbott's Bitters is made more delightful and healthful Sample Bitters by mall, 25 cts. In stampa. C. W. Abbott & Co., Baltimore, Md. Revised A Port: Have a cigar? A Free Verse Waiter: No, thanks; but T'll take the nickel instead. —Chicago Evening Post. “The Bisho will then go to Chicago for a To us in New York it seems rather a New Yorker. lished every Thursday, simultaneously in the United States, { Britain, Canada and British Possessions, Title registered in U. S. *. Office. $5.00 a year in advance. Additional postage to foreign tries in the Postal Union, $1.60 a year; to Canada, 80 cents, Back rs cannot be supplied. ¢ text and illustrations in Ltve are copyrighted. For Reprint Rights ( at Britein apply to Lire, Rolls House, Breams Buildings, Fetter ngland. The foreign trade supplied from Ltre’s London Office, Rolls House, Breams_ Buildings, Londo: c ian distributor, ‘The American News Company, Ltd., 386-388 St. treet, Montreal No contributions will be addressed envel non-return of unsolicited contributions. Notice of change of address should reach this office two weeks prior to the date of issue to be affected. ESTABLISHED 1 Cask Forame,> 308, MADISON AVENUE COR. FORTY-FOURTH STREET, N.Y. For Tourists Going South Send for Brooxs’s Miscellany BOSTON PALM BEACH NEWPORT LITTLE BUILDING PLAZA BUILDING AUORAIN BUILDING ‘Tatwont con. Borisvon County Rese 220 Bcurwt Avenve “more confessions’’ Dowager Dufreese (sipping) : These Martini & Rossi Vei mouth concoctions are such a relief. from cloyingly sweet potions, Lady Queensbury: As they in Gerald's set, the snap a wallop with a velvet cushion. eee So granddame and sports- woman, clubman and_ chef convey succinctly their in- bred taste for the dry, ultra refined tang of Martini & Rossi (non - alco- holic) Ver- mouth. And Jeems or Jeeves knows when it should be the dry Italian or the extra dry French. Still more confessions are to fellow right here: “Tre Conressions or a Goop Mixer” Send for Your Copy The elect throughout this continent are reading Tad Crane's liquid confessions—about things every adult man and woman should know. Write a postcard for * the Confessions of a Good Mixer’ to the importers, W. A. Taylor & Co., 94 Pine Street, York City. MARTINI & ROSSI (NON-ALCOHOLIC) VERMOUTH Sold by the Better Grocery and Delicates- sen Stores everywhere. comicbooks.com