Life, 1927-01-27 · page 14 of 35
Life — January 27, 1927 — page 14: what you’re looking at
What you’re looking at
This page announces an ongoing "Alibi Contest" where readers submit humorous explanations for embarrassing situations depicted in cartoons. The first prize winner (Alibi Number Two) shows a stern parent confronting their daughter about coming home late. The daughter's explanation: her boyfriend's father was driving them and would bring her home, but she waited—"How could I tell his father's a milkman?" The humor relies on class prejudice: the embarrassment of being associated with working-class occupations. The second cartoon (Alibi Number Seven) shows a shopkeeper and salesman discussing a bird as a pet for a young girl, with the salesman providing his own alibi for why it's unsuitable. The contest invites readers to complete sentences starting "Well, you see, it's this way..." with $100 in total prizes offered.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ss Ltd poe h Stern Parent: you TOLD ME DEFINITELY YOU'D BE ICME BEFORE TWELYV WHAT ILAPPENED? . Bob said his father was driving this way and would take me home. So I waited. How could I tell his father’s a milkman? Daughter: weit, vou see, IT WAS THIS WAY. This Alibi, which wins the first prize of $50.00, was submitted by Armanp K. Fipaine, 1476 Broadway, New York City. Second prizes of $10.00 each have been awarded to the following: Ira D. New Brunswick, J; Witkir ood, Cal.; Marcus H. Scuontz, Philadelphia, Pa.; Lut Suort, Elgin, Ill, and Foster Victor, Franklin, N. J. Next week we will announce the winners of ALIBI NUMBER THREE Conditions of the Contest Read these carefully: RACH week we will publish a different picture in the ALIBL CONTEST—the picture this week being marked “ALIBI NUMBER SEVEN.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the judges, fur- nishes the cleverest and most convincing conclusion to the sentence which starts, “Well, you see, it’s this way...” Five second prizes of $10.00 each will be awarded to the runners-up. (Continued on page 30) ALIBI CONTEST $100.00 in Prizes BYEry one is compelled, at some time or other, to think up an Alibi, or excuse; indeed, Alibi- evolving has assumed the dignity of a national sport. Here's an opportunity for Alibi experts to turn pro- fessional, Each week Lire publishes a drawing which depicts an embarrassing predicament. The caption printed beneath the picture ends with the words, “Well, you see, it's this ” Complete that words or less—and if th and convincing, you ation, or Alibi, in’ twenty-five se words are sufficiently clever can win a cash prize. The situation depicted by Leonard Holton below is ALIBI NUMBER SEVEN—but even if you have missed the previous pictures, you can enter the Contest now, and be eligible for thi rk’s prizes. All to ALIBI NUMBER SEVEN must reach Li not later than twelve noon on February 10, 1927. The prizes are as follows: First Prize, $50.00 Five Second Prizes of $10.00 each ALIBI NUMBER EIGHT will be published in Lire next week, with a new set of prizes offered. Read the conditions carefully—and go to it. Indignant Shopper: you vescripep THAT BIRD AS A SUITABLE PET FOR A YOU GIRL—AND JusT LISTEN TO WIM! Salesman: WELL, YOU SEE, IT’S THIS WAY, .. comicbooks.com