Life, 1927-01-20 · page 4 of 34
Life — January 20, 1927 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not editorial content or satire. It's a full-page ad for the Davey Tree Expert Co., Inc., a tree care service based in Kent, Ohio. The ad features a painting of trees in a landscape and warns that trees may be "starving" under artificial lawn conditions. It includes a portrait of what appears to be the company founder and lists prominent patrons, including Owen D. Young, Walter P. Chrysler, and institutions like Michigan State Capitol. The ad emphasizes that Davey Tree Surgeons employ "scientific training" and "proven busy methods of feeding" to restore tree health. It's essentially a business promotion warning customers about tree care problems and offering professional solutions—typical early-20th-century trade advertising rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
v Among prominent persons and institue tious served by the Davey Tree Surgeons are the following: ST PUBLICATIC AMELIA RIVES TROUBETZKOY NGWORTH APITOL ND CYCLE CLUB OF CHICAGO PILLSBURY MRS. HENRY R. REA CHAUTAUQUA L ITUTE JOHN DAVEY Father of Tree Surgery Reg. U. 8. Pat. 08, Reproduction from a painting made on the Piping Rock Club, Locust Valley, Long Island, New York, by Frank Seift Chase © Med. T. E. Co, tae,, 104 Your trees may be starving under semi-artificial lawn conditions Davey Tree Surgeons come to you with scientific training, thorough practical skill and organized reliability—real workers Starving trees? Yes, countless numbers of shade trees are actually starving to death under semi-arti- ficial lawn conditions, ‘The roots are covered by vy sod and all the leaves and grass raked up and taken away. Thus nature has no means of replen- ishing the exhaustible food elements that are being constantly pumped out of the soil by growing trees. The inevitable consequence is steadily increasing starvation and steadily decreasing vitality. Out in the native woods, nature takes care of the food problem for trees by means of the decaying leaves and grass and other vegetation—even the great trunks of trees fall down and decay and return tocarth the same elements that came from the earth. Most trees under natural conditions show excellent vitality—most trees under lawn conditions show varying evidence of starvation. Do any of your trees look sick? Are they dying back at the top? Are there numerous small dead branches? Are the leaves yellowish and sickly look- ing? Is the foliage sparse? Such a tree is far gooe and in desperate need of quick action. Don't wait until they look that bad. If a tree is starving, it will show it by shorter annual twig growth. Last year’s growth is less thas the year before. The growth of the year before is less than that of the preceding year, and so on. 4 tree cither grows or it dies. When it ceases to grow, the end has come. Many starving trees have been brought back to vigorous health and active growth by proven Davey methods of feeding. Davey Tree Food is scientificaly right,asare the methodsof feeding. These methodsar the outgrowth of John Davey’s half-century of mar. velous experience and the highly successful recordd the Davey organization for more than 25 years. Davey Tree Surgeons live and work in your vice ity—real Davey trained men and Davey disciplined men. Don’t wait until your trees are too far gox. Call or write the nearest office. THE DAVEY TREE EXPERT CO.,, Inc., 784 City Bank Bldg., Kent, Ohio fies with teleph 7 Bid, Bldg.; Chicago, Westminster Bld, 501 Fifth Ave., Telephone: Murray Hill 1629; Alban: a it + Providence, i American Bidg.; Washington, Ineestment Bldg.; Pittsburgh, 331 Fourth A Detroit, General’ Motors Bldg’: Cincinnati, Mercantile Library Bldg St. Lowes, Arcade Bldg.; Kansas City, Scarritt Bldg, Minnea} City Savings Bank Bid. 1., 36 Exchange Pl.; Philadelphia, Land Title Bldg. ; Baltines, ufalo, 110 Franklin St. ; Cleveland, Hippodrome Bid iseille, Todd Bldg.; Indianapolis, Fletcher Sarings & Trot Andrus Bidg.; Montreal, [nserest Exchange Bldg. ; Torosto, 71 King St., West; Stamford, Conn., Gurley Bldg.; Hartford, Conn., $6 Pearl St, DAVEY TREE SURGEONS Every real Darey Tree Surgeon is in the employ of The Darey Tree Expert Co., Inc., and the public is cautioned against those falsely representing themselres. A® agreement made with the Davey Company and not with an individual ts certain evidence of renuineness. Protect yourself from impostors. If anyone solicits the cot of your trees who is not directly in our employ and claims to be a Dasey man, write headquarters for his record. "Save yourself from loss and your trees from LIFE: Published Weekly by Life Pub. Co., 598. Osice, under act of March 3, 1879, Printed in U. Madison Ave. 2. N.Y... 8, A. Ent'd as 2nd Class Matter at the Post Office N.Y, Subecription, 85.00, Vol 80, No. 2307, Jan. 20, 1077. Batd os 2nd Clam Matter, Jane 6, 185), at New York Dope Cede Baader Tea Lite Pols Gosia U- 8s Boglaad aod Bricas Passi comicbooks.com team mont