Life, 1927-01-20 · page 2 of 34
Life — January 20, 1927 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a Chrysler automobile advertisement**, not political satire. The illustration shows a 1920s-era car passing beneath an ornate archway while two figures hold an umbrella during what appears to be stormy weather. The image functions as metaphorical marketing: the car provides reliable passage through difficult conditions, symbolizing dependability and luxury. The lengthy text praises the Chrysler Imperial "80" model, emphasizing superior engineering, manufacturing precision, and comfort. It positions the car as the logical successor to earlier Chrysler models and appeals to buyers seeking "the best." The page's satirical or humorous elements, if any, are subtle—the contrast between the elegant car and the stormy chaos above creates mild visual irony, suggesting the Imperial's superiority transcends adversity. However, this is fundamentally a product advertisement rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Supreme Interpretation of Chrysler Standardized Quality rysler plan of lity Stand- 1s from, and is supe- ufacturing cause it de- —the same ring exactness te accuracy and chining and the manufacturing of every part, practice and process in four lines ef Chrysler cars and Imperial “ h ind ia idual car shall be the Supreme Value in its own class. ay Eight body styles, priced from $2405 to $3505. f. 0. b. Detroit, subject to current Federal excise tax. CHRYSLER I ME, You may be perfectly satisfied with the smooth- ness, riding easement, acceptable performance, and luxury of the car you already own; you may think you have experienced those qualities in their finest form;— until you ride in the Chrysler Imperial “80”... From that moment you will never again be fully satisfied with any other car but the Imperial “80”. For Chrysler engineering and manufacturing have conferred upon the Imperial “80” such a rare new degree and kind of motoring luxury that the Imperial “80” is being re garded everywhere, by those who demand the best, as the logical successor to the finest cars of yesterday. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO “ ” CHRYSLER MODEL NUMBERS MEAN MILES PER HOUR 80 comicbooks.com IMPERIAL