Life, 1927-01-13 · page 31 of 39
Life — January 13, 1927 — page 31: what you’re looking at
What you’re looking at
This is a Franklin automobile advertisement, not political satire. It celebrates the Franklin car company's 25th anniversary by presenting their latest model as the "climax" of their business philosophy of "always keeping ahead." The image shows a side-view of a 1920s sedan with characteristic period styling. The ad emphasizes affordability, promoting special pricing and an "Easy Ownership Plan" available through dealerships. It lists two models: a Coupe at $2490 and a Sedan at $2790. The decorative typography and formal layout are typical of 1920s advertising in *Life* magazine. There is no satirical content here—this is straightforward commercial promotion for a luxury automobile brand.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The 25% Sf nniversary ‘Granklin; ‘this great car is the climax of the Franklin policy of always keeping ahead ON VIEW AT ALL DEALERSHIPS. Now offered at the most favorable price in Frai int hess, 40h special 25th Anniversary Easy Ownership Plan also FRANKLIN COUPE Now $2490—SEDAN Now $2790 comicbooks.com