ComicBooks.com Register / Loginit's free!

Life, 1927-01-13 · page 20 of 39

Life — January 13, 1927 — page 20: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — January 13, 1927 — page 20: Life, 1927-01-13

What you’re looking at

This is satirical automotive journalism from Life magazine's "Automobile Editor," poking fun at car manufacturers and their advertising claims at an auto show. The main joke: Life's editor mocks cars **advertised in Life itself**, openly admitting the magazine gives favorable coverage to paying advertisers while dismissing non-advertisers. This is self-aware satire about media corruption. Specific targets include: - **General Motors' monopoly**: Cadillac, Pontiac, Buick, Chevrolet all owned by GM—mocked for circular corporate ownership - **Absurd marketing claims**: Chrysler's "thief-proof" numbers; Dodge's implied motorlessness; Franklin's resemblance to a stove - **Fisher Bodies' ads**: Criticized for never showing actual car bodies, only lifestyle imagery - **Packard owners**: Portrayed as snobbish elites The cartoon ("The Last Word in a Car") appears to be a mechanical diagram joke, though details are unclear. The humor relies on readers' familiarity with specific 1920s car models and their advertising campaigns—now obscure references.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Glance at the New Models (By LIFE’S Automobile Editor) TROLLING about the Automobile Show, one sees any given number of cars that are unexcelled for speed, service, roadability and general good fellowship; one also sees any given number that one wouldn't accept as a gift. In the ranks of automotive vehicles on exhibition, the following attract particular attention—particularly because all of them happen to be adver- tised in Lire, and who are we to give publicity to those who don’t pay for it? When you visit the show, don’t fail to inspect the Buick. Look first under the hood—you won't sce any- thing; but, remove the burglarproof penthouse and observe the gasco- lator, percolator, dise cultivator and mummy of King Tut’s second wife— all new features, Next, study the body lines and then see if you believe that only Packard can build a Pack- ard, “ * * The Cadillac is now accepted as a pretty high-class offering by the General Motors Corporation, who also manufacture the Pontiac, which is manufactured by the General Mo- tors Corporation, who also sponsor Fisher Bodies, which are sponsored by the General Motors Corporation, who also produce the Buick, Chev- rolet, © Oakland . and G. M. C, f. trucks, all of / which are Gen- | ()! eral Motors Cor- { / poration produc- \ J tions. * * © Ever been all \ mixed up in the traffic? Chandler, its “Traff gear - shift Try a with and where see that THE gets you! And when next you climb Pike’s Peak, come down in a C' dler; there is an awfully convenient railway which takes you up. * * * Chrysler is theftproof! Have you noticed those little numbers on the instrument board? Well, they jump out and bite the thief on the lip, much to his discomfiture. Don’t try to go thirty miles an hour in a Chrysler 20. There is a 30 for that purpose; and so on up to a hundred, or until you get yourself damn well smashed up. * * # It is untrue that Dodge will do without a motor this year, relying in- stead on Clarence Dillon’s personal- ity to make it go. We looked under the hood for the motor only yester- day, and there it was—the cute little thing! 8 * The Fisher Bodies exhibit admira- bly reflects their advertising policy. Did you ever sce a Fisher Body ad. which actually showed a picture of a Fisher Body? Well, neither does their exhibit. There are views of an elderly financier leaving his office, a snappy couple leaving the theatre and a wife leaving her husband. Ingenious, isn’t it? Or isn’t it? ** ® ‘s Franklin is a feature of the show. There it stands, among the automobiles, following almost as closely as ever the body lines of its famous ancestor, the Franklin stove. If you wish to raise a laugh among your friends, get someone to try to unscrew the radiator cap. This ye LAST WORD IN A CAR. “Allez, Hup!” You will die at the ama of the trained Hupmobile. When the mar’ “Now look distinguished!” its expression # killing thing you ever saw. There is only whose presence the Hup won't perform. costly Italian Straight Eight. ** # Be sure to let the kiddies see the new mon, “Isn’t—that—darling!” they will it stands up on its wobbly little chassis “Mar-mar!” Its mother, the handsome % affectionately. ‘Well, well!” you will reflé are times when only a Marmon will do!” se # Around the Packard are grouped, as usw owners waiting to have you ask them We asked one for a match and he s unpleasantly at us. “How do you Buick?” we then shot at him, and /éi Served him right—the big snob. * *# # If, in these days of high ground haven’t space for a house and garg same plot, buy a Pierce-Arrow. Ye build a cozy six-room bungalow Pierce and live comfortably. “It’s achievement in motordom.” comicbooks.com