Life, 1926-12-30 · page 32 of 37
Life — December 30, 1926 — page 32: what you’re looking at
What you’re looking at
This page contains **mostly advertisements** interspersed with book reviews and a gossip column. The cartoons/ads mock everyday consumer products and domestic frustrations: - **"Bow Legs?"** advertises a garter to straighten trousers - **"Turn the Crank Larry!"** ridicules manual juice extraction, promoting the "Seald Sweet Juice Extractor" as a modern labor-saving device - **"Land Free if Planted to Bananas"** is a dubious land scheme promising easy agricultural profit The **"Life and Letters"** column reviews a novel about a sentimental woman whose ten-year marriage is disrupted by discovery of her husband's infidelity—a melodramatic domestic tragedy typical of period fiction. **"The Sweetest Pipe"** advertises Milano brand pipes as status symbols. The humor relies on contrasting *primitive* old methods (hand-squeezing juice, manual labor) with *modern* conveniences, while the book review epitomizes sentimental domestic fiction popular among the magazine's middle-class audience. The page targets aspirational consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life INSIST KEMP" Ss BALSAM| COUGH! ” FOR THAT BOW LEGS? OUR GARTER ( Pes Makes Trousers Hang ‘strait age Bend tae Oat Tiler pat wiper aren The T. GARTER CO. fi; tote LAND FREE IF PLANTED TO BANANAS Bananas bear a full crop the second year, $5.00 Mf Plant Gre acres. which should bay Rellabt 1 cultivi a8 pe Turn the Crank Larry! Are you still wearing out the wrist with prehistoric squeezing methods? Are you still spending half the evening in the pantry trying to coax juice out of the recalcitrant orange? Be your age! Next time you get a rush of amber juice to the eye or ruin a four dollar cravat, sign on the dotted line and blow yourself to a Seald Sweet Juice Extractor. This efficient device shows no quarter to the mightest grapefruit or the tiniest orange. Two or three turns of its handy crank and every last drop of juice is evicted. When you want a lot of orange or grape- fruit juice in a hurry, there's nothing that can a9 ite take the place of this extractor. ¢ does such a clean, fast, thorough job; sg home theres couphete eitiout coe : Your thanks are duc to the man who dis- covered that grapefruit juice is a delicious drink and a splendid ingredient. The Seald Sweet Extractor is the result of his cogita- tions about how to get it. And remember, there's Yi more juice in Florida Seald Sweet fruit. The Seald Sweet Extractor gets all the luxious jeice from cach Seald Sweet orange or grape frvic. Tes eegatar mee is eo —postage prepaid. $3.ay West of the Rosiies We eat seed it to you for $150 and 36 Scald Sweet wrappers. Check & mail the coupon The Florida Citrus Exchange 1002 Citrus Exchange Bi: Tampa, Florida My check here f fF] ofr one Seal Sweet Juice Seeeee Oo My check here is for one Seald Sweet Juice Extractor. $3.00—$3.25 $1.50 “and 36 Seald Sweet wrappersenclosed. Name, Se ee et Address, | day in the life of an extremely senti | marriage, a cloud no larger than a Life and Letters (Continued from page 20) is herewith recommended without reservation. That should be enough for a reviewer to say, but the conventions of my calling require me to add that the action covers one mental woman who believed herself to be happily married. Certainly she had every reason to think so, for never in the pages of a book have the attractions of a satisfactory fem- inine environment been so subtly set | forth, from the rich, handsome hus- band and the maturity of the serv- ants to the glitter of shoe buckles and the fragrance of toilet bottles. But during the morning of the day which had been sacredly and senti- mentally reserved for the celebra- tion of the tenth anniversary of her cigarette case appears on Lucia Fanning’s domestic y, a cloud which gathers so steadily, even if now and then obscured by the sun, that the reader begins to feel anxious for it to break and be done with, even though he, and not poor Lucia, has an idea of what the downpour will bring forth. The out- | come is double tragedy—the death of one woman, and the sudden con- frontation of another with the incred- ible fact that her husband has been unfaithful to her. We leave Lucia painfully gazing at her precious face lotion spilled upon the bath- room floor, ‘‘as though hopelessly she grieved for the loss of some seeret perfume which she had cher- ished.” I shouldn’t wonder, how- ever, if she managed to live happily ever after. THE preparation of these pro- nouncements has been interrupted by two exciting incidents: the ar- rival in a handsomely boxed gift edition of “The Man Who Under- stood Women” and “Conrad in Quest of His Youth,” by Leonard Mer- rick (Dutton), and of an advance copy of Booth Tarkington’s new novel, “The Plutocrat” (Doubleday, Page). Baird Leonard. | The Last Paragraph HE deceased was a member of the Knights of Pythias, Elks’ Lodge No. 223, Rotary, Red Cross, Hoover Vacuum Cleaner, Christmas } Savings, National Geographic, Vol- ley Ball Club, Chamber of Com- merce, Parent-Teachers’ Assoc., and Electric Service Co., Gas Range, Sunshine, and Book-a-Month Clubs. MAN is broke by the company lino, Smart, what? —I's Xo. |The Sweetest Pipe In The World Your Pipe costs so little for “up- keep” that you deserve the best there is. And the best suggests Milano. Its bowl, hand-fashioned from cen- tury-old Italian briar, is as mellow as a Stradivarius. So sweet a smoke, so comforting and cool a smoke will not be met in any other pipe! Marry Milano to your favorite tobacco and they'll live | happily forever after ! Milano comes in 37 smart shapes, smooth finish, $3.50 up. Rustic mod- els, $4.00 up. All are “Insured” for your protection. Look for the White Triangle on the stem. Ws. DEMUTH & CO. World's Largest Manufacturers of Fine Pipes 230 FIFTH AVENUE NEW YORK A he keeps. | comicbooks.com