Life, 1926-12-23 · page 34 of 37
Life — December 23, 1926 — page 34: what you’re looking at
What you’re looking at
This is primarily a **1927 advertisement** for two calendars published by *Life* magazine, not political satire. The cartoon illustration shows a stylishly dressed woman and a dog holding calendar samples—a visual pun on the products being advertised. **Key content:** The ad promotes two calendars: 1. **John Held Calendar** — featuring humorous designs by artist John Held Jr., who was famous for capturing "Triumphant Youth" (likely referring to 1920s Jazz Age aesthetics and flapper culture) 2. **Life's Dog Calendar** — featuring paintings of dogs by Robert L. Dickey Both sold for one dollar by mail order from Life Publishing Company in New York City. The phrase "supply is limited" creates urgency for holiday gift purchases. This reflects 1920s consumer culture and the magazine's profitable sideline in calendar merchandise, which apparently had become a popular annual tradition by that time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Appealing! HIS year Lire is publishing two appealing calendars for use in 1927. Each of them contains six beautiful reproductions—Lire size. and in full color—of famous covers that have appeared on LiFe. Each of them, moreover, makes an ideal Christmas or New Year's gift for anyone. ro ° ° the . JOHN HELD CALENDAR is all that the name implies—a collection of gay, brilliantly humorous designs by the artist who, above all others, has caught the true spirit of Triumphant Youth. Six of Held’s most popular LiFe covers are included in this calendar, which also makes mention of our twelve leading months, with days and weeks thrown in. LIFE’S DOG CALENDAR has now become an annual institution, by popular demand. This year’s edition is the best of the lot, with paintings by Robert L. Dickey and other sympathetic recorders of man’s best friend. You can obtain the JOHN HELD CALENDAR or LIFES DOG CALENDAR by mail order from Life Publishing Company 598 Madison Avenue - - - New York City The price of each is ONE DOLLAR. Send your orders in NOW. The supply is limited. ‘DUSK TERMINAL PRINTING CORPORATION, BROOKLYN, NEW YORK comicbooks.com