Life, 1926-12-23 · page 32 of 37
Life — December 23, 1926 — page 32: what you’re looking at
What you’re looking at
This is primarily a **gift subscription advertisement** for *Life* magazine, not a political cartoon. The page promotes giving *Life* subscriptions as Christmas presents. The illustration shows a woman reading *Life* magazine, framed by a decorative wreath—designed by the famous illustrator Charles Dana Gibson (known for "Gibson Girl" images). The ad emphasizes that *Life* subscriptions deliver weekly issues throughout the year, making them lasting gifts that embody Christmas spirit: "laughter, gaiety, good cheer, sympathetic affection." The page includes order coupons allowing readers to send subscription gifts to friends, with the Christmas card announcement featuring Gibson's illustration. Pricing ranged from $1.00 for ten weeks to $5.00 annually (with higher rates for Canadian and foreign delivery). This reflects early 20th-century consumer culture, where magazine subscriptions were marketed as thoughtful, enduring holiday gifts.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| RBM AA AAAI AIA AAT AAS AAT AS ABASASASASASASABAS it, for fifty-two weeks of the year. qualities that accompany a subscription to means of the Christmas card illustrated above. It is designed by Charles Dana Gibson, and printed beautifully in color. We will fill in your name, and mail the card, upon receipt of your order; or, if you desire to sign the cards yourself, we will send you as many as you may require. : Y : : lenclose $. for........subscriptions Please send LIFE to LIFE to be sent in my name. for one year to § a LIFE, 598 Madison Avenue, New York be sent to pou every Ffitesday. Dreakey week of the one who sends them. Merry Christmases L i fe isa gift that remains fresh long after the last faded holly leaf has been swept away. It captures the spirit of Merry Christmas—and holds Laughter, gaiety, good cheer, sympathetic affection—these are the desirable you, who have sent them, to the hearts of those who benefit by your generosity. Every gift subscription to L, i £e that you send will be announced by ¢ these copier will py reminder each i fe. They will endear Retain this Christmas thought: Life for a friend means a friend for life. Gill out the coupons below. Obey that generous Impulse! Please send LIFE for one year to One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) Ten Weeks, $1.00 (Canadian, $1.20; Foreign, $1.35) comicbooks.com