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Life, 1926-12-16 · page 13 of 34

Life — December 16, 1926 — page 13: what you’re looking at

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Life — December 16, 1926 — page 13: Life, 1926-12-16

What you’re looking at

This page announces a weekly contest where readers submit creative "alibis"—excuses or explanations—to match embarrassing situations depicted in illustrations. The featured "Alibi Number One" shows two women in conversation. The brunette says: "The last time I saw you, you had dark hair. What happened?" The blonde must reply with an alibi explaining her hair color change. Readers submit answers (max 25 words) by December 30, 1926. Winners receive cash prizes: $50 for the best alibi each week, plus $10 prizes for runners-up. The humor relies on readers creating plausible or witty excuses for mundane social awkwardness—a parlor game format designed to engage the magazine's audience through participatory entertainment.

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in conversation. marks: “The last time I saw hair. What happened see, it was this way...” The person who supplies th rincing Alibi for the blonde this emergency will win the $50.00 prize ‘That is the idea of the ALIBI CONTES and we urge all read- Lire to enter at once. There will be a new picture in issue of Lire until the Con- pictures will be 1-known artists, and cach will depict an embarrassing situation similar to the one described herewith, O N the cover of this issue you will observe two girls ers of every test closes. One of the ’ The blonde repl There the expl: cleverest and most con- Life m, a brunette, re- had dark “Well, you tion ends. you, y¢ Prizes A first prize of $50 in cash will be awarded each week to the contestant who fur- nishes the best Alibi to fit the situation described iri the Contest picture. Five prizes of $10 each will be awarded to the run- Conditions of the Contest Read these carefully: PACH week we will publish a different picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER ONE.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the judges, furnishes the cleverest and most con- vineing conclusion to the sentence Yell, you see, it was Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- Prizes amounting to $100 in cash will be awarded each week. ners-up. tures as originally published in Lire. ‘There is no limit to the number of ie picture this week is marked “ALIBE NUMBER ONE.” Next week we will publish “ALIBI NUMBER TWO,” and so on. Answers to ALIBI NUMBER ONE must reach Lire’s office before 12 noon on December 30, 1926. Answers must not exceed twenty-five words in length. This docs not include the preliminary conversation which we publish under each of the Alibi pictures. The published test leads up to the Alibi with the words, “You see, it was this way *; the contestants are supposed to furnish the Alibi itself. It must be clearly un- derstood that neither the Editors of Lire nor the artists have any precon- ceived idea of these bis. Contestants, there- are not asked to what we have in ; they are asked to originate Alibis of their own, Read the conditions of the ALIBI CONTEST carefully—and then go to it! We confidently expect to obtain some uproarious results from our readers in this Contest. The Blonde: ALIBI NUMBER ONE The Brunette: TUE LAST TIME I SAW YOU, YoU HAD DARK HAIR. WELL, YOU SEE, IT WAS THIS WAY... answers to cach Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The judges will be three of the Editors of Lire. In the event of a tic, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. The judges cannot un- dertake to return any of the manuscripts — sub- mitted in this Contest. Answers to ALIBI NUMBER ONE should be so marked, and sent to ALIBI CONTEST EDITOR, Lire, 598 Madison Avenue, New York City. All answers to ALIBI NUMBER oO must reach Lire’s office before 12 noon on December 30, 3. Announcement of ers will be made in the issue of January 20, 1927. The Contest is open to all and is not limited to subscribers to Lirr. Mem- bers of I 's staff, and their fam ¢ barred from competition, WHAT HAPPENED? comicbooks.com