Life — December 9, 1926 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

cA new beauty still further above the commonplace In its alluring smartness and beauty the new, finer Chrysler “70” forecasts the new vogue in motoring design even more definitely than the first Chrysler did three years ago. The first Chrysler “70” gave to all motoring a totally new combination of features and accomplishments. Three years ago it introduced the 7-bearing crankshaft, oil-filter, air- cleaner, thermostatic heat control, tubular front axle for hydraulic four’ wheel brakes, a new type of spring mounting, indirectly-lighted instru- ment board, new grace and lowness of design, and an entirely new idea of color harmonies. Ever since, the entire industry has been adopting these features with varying success and celebrating them as new achievements. But there has not yet appeared a single car, no matter what its outer resemblance to Chrysler, which does the things which Chrysler does as the Chrysler does them. And now the new, finer “70” presents even more epochal developments, which further widen the gap between Chrysler and the commonplace, Chrysler and the conventional. Newer, more exquisitely graceful bodies—newer, more distinctive sil- houette with military front and cadet visor (see illustration)—newer luxury of comfort—newer, greater riding ease—newer richness of upholstery —newer, finer hardware—newer rer finements in controls and lighting— newer, moreattractivecolorblendings far in advance of current harmonies. And with this newer appearance is the famous chassis—unchanged save forvaluable refinements—whose basic performance, dependability and long life have been proved for three years by hundreds of thousands of enthu- siastic owners. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO THE NEW, FINER THR ¥S CHARACTER| Prices That Set a New Measure of Value for Finer Motoring New Prices Old Prices Savings Roadster - + $ $1825, $x» Brougham - 1745 no 1695, 19 1795 1895 iv 2 1995 1795 Coupe ~~ Royal Sedan - Crown Sedan Phaeton, $1395 Sport Phaeton, $1495 AU prices f. 0. b. Detroit, subject to current Federal excise tor comicbooks.com