Life, 1926-12-09 · page 35 of 45
Life — December 9, 1926 — page 35: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement**, not satirical content. It's a Burberry London advertisement from *Life* magazine featuring a fashion illustration of a man in an overcoat. The ad markets Burberry overcoats by emphasizing their prestige and international reputation. Key selling points include: - **Military credibility**: References to officers wearing Burberrys "in the trenches" (World War I context) - **Explorer appeal**: Mentions of travelers and "American world flyers" using them at high altitudes - **Quality messaging**: "Warmth without weight" and "finest obtainable in English overcoats" - **Royal endorsement**: Notes "By Appointment to H.M. King George V" at bottom The advertisement positions Burberry as an elite, globally-recognized brand for "the well dressed man everywhere." It directs readers to the New York wholesale office, targeting American consumers during a period when English products held significant prestige. This reflects early 20th-century advertising strategy: associating luxury goods with military service, exploration, and royal approval.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AN INTERNATIONAL NAME SSK any officer about “the Burberry” in the trenches; ask any man, who has travelled, about the free-and- easy swing and smart distinction of the Burberry woolen overcoats; or ask the American world flyers about the famous “warmth without weight” of the Burberry garments in the highest altitudes. Burberry is a by-word on six continents for the finest obtainable in English overcoats. Designed and tailored in England for the well dressed man everywhere. Dealers Throughout the United States and Canada BURBERRYS LTD. OF LONDON, ENGLAND For the name of your local dealer, write to our New York Wholesale Office—14 East 38th St. By Appointment t comicbooks.com