Life, 1926-12-02 · page 80 of 81
Life — December 2, 1926 — page 80: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a **full-page advertisement** for Marmon automobiles, published in *Life* magazine. The image shows a photograph of two elegantly dressed people (a man in formal wear and a woman in a light-colored dress) inside what appears to be a luxury car, establishing an aspirational lifestyle association with the product. The ad copy emphasizes that Marmon Series 75 cars are built in collaboration with prestigious custom body builders, positioning them as symbols of refined craftsmanship and mechanical precision. The $3,195 starting price (substantial for the era) targets wealthy consumers. The decorative border and formal typography reinforce the luxury positioning. This is straightforward automotive marketing using glamorous imagery to appeal to affluent buyers — no satire or political commentary is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life re) 1 cars of the advanced mode by MARMON in collaboration with leading custom builders the well-known names of great custom body builders under- write the dignity and charm of these new cars + just as their mechanical excellence is underwritten by a name which, for decades has instantly inspired the idea of fine fabrication and precision workmanship + all models are mounted on the Marmon Series 75 chassis of 136 inch wheelbase, a new development which very closely approaches the ideal ~ the Marmon Series 75 line also includes a most interesting selection of standard closed cars priced from $3195 upward, f. 0. b. factory. * Marmon Motor Car Company, Indianapolis | comicbooks.com