Life, 1926-12-02 · page 8 of 81
Life — December 2, 1926 — page 8: what you’re looking at
What you’re looking at
# Analysis This is a **Gillette Safety Razor advertisement**, not a political cartoon. The page uses a winter/Christmas gift-giving theme to market Gillette razors. The ad features a snowy mountain scene with a man shaving near birch trees and a ski lodge, positioning the razor as an upscale gift. The tagline promises that recipients will think of the gift-giver daily while using the product. The advertisement showcases multiple Gillette razor sets in various price points and finishes (gold plate, silver plate), including models called "The Traveler," "The Rajah," "Middy Gillette," "The New Standard," and "The Tuxedo." This is commercial advertising using aspirational imagery—winter sports, luxury finishes, quality craftsmanship—rather than satire or political commentary.