Life, 1926-12-02 · page 59 of 81
Life — December 2, 1926 — page 59: what you’re looking at
What you’re looking at
This is **advertising copy, not satire or political commentary**. The page features a Fisher Body advertisement for General Motors automobiles. The image shows an elegantly dressed woman in an arched, decorative frame—typical Art Deco styling of the era. The tagline argues that market leadership in sales correlates with leadership in beauty and design quality. "Body by Fisher" was Fisher Body Company's famous branding promise, emphasizing that their car bodies were superior in craftsmanship and aesthetic appeal across all price points. This was a genuine marketing appeal to consumers during the early-to-mid 20th century, when Fisher Bodies were considered a mark of quality automotive construction. There is no political satire or social commentary present—this is straightforward commercial advertising from *Life* magazine's paid content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
io FISHER ———— You expect a car which leads in sales to lead in beauty and value as well. And by the same token you look for Body by Fisher on such a car. In practically every price class you find your expectations realized £ comicbooks.com