Life, 1926-11-18 · page 6 of 44
Life — November 18, 1926 — page 6: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **product advertisement** for the Thorola DeLuxe Console radio, manufactured by Reichmann Company of Chicago. The page features decorative illustration of angelic/classical figures surrounding a radio console, with the tagline "Chorola Rules the Air." The ad emphasizes the radio's technical innovation: two built-in speakers (a Cone Speaker for low notes and a Horn Speaker for high notes) working together for superior sound quality. Key selling points highlighted: the $185 price point (noted as higher west of the Rockies), claims of superior reception compared to single-speaker competitors, and the exclusive speaker combination Thorola claims as a market distinction. This represents early-1920s consumer radio marketing during the rapid commercialization of home radio technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“@horola Rules the cAir” Thorola DeLuxe Console 59, in which two famous Thorola speakers are incorpo- rated and working in unison. Used with batteries or Power Operated. Theideal combina- tion of cabinet beauty 54 85 and Radio efficiency Other models, $60 and $125 Prices slightly higher west of Rockies Two Built-in Speakers working in unison—— make radio a delight to owners of this beautiful set. The difference in reception will astonish you. Thorola Cone Speaker catches all the low notes; Thorola Horn Speaker brings out the high ones, all those finer tonal qualities that elude a single-speaker set. This is the exclusive feature that has caused Thorola to break all records in advanced radio recep- tion. Thorola is the only receiver with this delightful new Horn and Cone speaker combination. REICHMANN COMPANY, Chicago, U. S. A. Showlta comicbooks.com