Life, 1926-11-11 · page 44 of 45
Life — November 11, 1926 — page 44: what you’re looking at
What you’re looking at
This is **advertising copy**, not satire or political commentary. It's a full-page advertisement for Atwater Kent Radio Speakers from Life magazine. The page promotes radio speakers by claiming endorsement from famous classical musicians (Josef Hofmann, Louise Homer, Mary Lewis, Albert Spalding, Reinald Werrenrath). The pitch emphasizes that a quality speaker is essential—receiving sets alone don't complete the job; the speaker must faithfully convert electrical signals into sound without loss. The "cartoon" element is minimal: two small illustrations of radio speaker models (Models G and H) in different finishes—amber-buff/sage-green and dark brown—positioned left and right of the main text. The actual appeal is to home décor: radio speakers are now available in colors that complement interior design, making them furniture-appropriate. The bottom lists affiliated radio stations broadcasting the "Atwater Kent Radio Hour" of classical music. This reflects 1920s consumer marketing: positioning technological products as both functionally superior *and* aesthetically desirable for the modern home.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life ae LTS eee oa amen nent upe netane ae SLU ry This is the Model G Radio Speaker —evith w note of decorative color, The bell ued base ave amber-buff, the “gooseneck” Great actists, including Josef Hofmann, Louise Homer, Mary Lewis, Albert Spalding, and Reinald Werrenrath, use and approve Atwater Kent Radio Speakers. Naturally, they are sensitive to imperfec- tion of tone, and so they prefer the instru- ment that reproduces the broadcast programs faithfully. You, too, know that when a good receiving set delivers the electrical pulsations to the speaker, the task is only half done, The speaker must convert those electrical waves into sound waves—that is, speech or music, and do it so that nothing of the original is lost. All speakers should do this — but some- times receiving sets are blamed for “poor re- ception” when the speaker is really at fault. Atwater Kent Radio Speakers are designed especially for use with Atwater Kent Re- Speater is as good as y are sre if beth bear the Arevater Kent nameplate, ceiving Sets. They truly re-create a// the notes with impartial fideli Anp now into the picture comes a dash of color. Here’s a Radio Speaker in two tones —amber-buff and sage-green. The finish is crystalline. Some of you will find the right decorative note for the home color scheme in this more brilliant new member of the family. Some of you will prefer the dark brown of our other models. You have your choice of colors—the tone quality remains the same. ‘The Atwater Kent Radio Hoar of opera and concert, Radio's Gaest program. Hear it at guts Eastern Time, 8:15 Central Time, through: Chicago fale + Pittsburgh WSA1. Cincinnati wet Philadelphia ww) . Detroit Atwater Kent Mec. Company A. Atewater Kent, President 4753 Wissahickon Ave., Philadelphia, Pa, TONE, YES—AND BEAUTY, TOO Kent Radio Model H Speake dark brown Tine Baish, $ comicbooks.com