Life, 1926-11-11 · page 27 of 45
Life — November 11, 1926 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes Statler Hotels across American cities (Buffalo, Cleveland, Detroit, St. Louis, Boston, New York). The small illustration shows a bellhop delivering a newspaper—meant to demonstrate the hotel chain's attentive service. The "appeal" referenced in the headline is commercial: the advertisement emphasizes Statler's customer-service philosophy—that guests are "the man we all work for" with "buyer's rights." They promise fair newsstand prices, prompt complaint resolution, and amenities like morning papers and private baths at competitive rates ($3-6 per room). This reflects **early 20th-century hotel marketing**, positioning Statler as customer-focused and honest—a "square deal"—contrasting with competitors who might overcharge captive hotel guests. The tone is earnest advertising copy, not satirical commentary. The page demonstrates how Life magazine's pages mixed editorial content with paid advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 25 The Statler Way Will Appeal To You 'YPICAL of the Statler attitude toward guests in these hotels is the fact that when you wake in the morn- ing you find that a morning paper has been ‘slipped noise- lessly under your door while you slept. Typical, too, 1s the fact that what you buy at our news- stands you buy at the same prices as you'd pay in street stores. Cigars, cigarettes, candy, newspapers, whatever, you aren't charged more for them simply because you're in a hotel. That wouldn’t line up with the Statler policy of a square deal. Those things are mentioned Boston's Hotel Statler is Building A sew Hotel Sadler is un- t construction in the up- town district of Boston—to beopened late this year, with 1500 rooms, 1300 bach: And an Office Building: Adjoizing the hotel will be the Stadler Office Building, ‘with 200,000 square feet of highly desirable office space. Rental Managers, W. H. Ballard Co., 43 Milk Street, to make clear the big idea under which these hotels are Operated: That the guest is the man we all work for; that he has the rights and privileges of a buyer over a seller; that we promise him, and intend to give him, better values than he can get elsewhere—and prompt ad- justment and P. satisfaction any time we may have failed to do so and he tells us of it. You may like to know that it is a fundamental principle of operation with us to insist that any employee serving you must satisfy you in the transac- tion—or, if he can’t do so, must turn the matter over to his superior at once. Pr20Nav in The experienced traveler plans his route to ¢ bring him to a Statler Hotel for over Sunday. Rates are unusually low, in comparison with those of other first-class hotels: Rates are from $3 in Cleveland, Detroit and St. Louis, from $3.50 in Buffalo, and from $4 in New York. For two people these fooms are $4.30 in Cleveland and St. Louis, $5 in Detroit, $5.50 in Buffalo, and $6 in New York. Twin-bed rooms (for two) are from $5.50 in Cleveland, Detroit and St. Louis; from $6.50 ia Buffalo, and from $7 in New York. And remember that every room in these Buffalo~Cleveland~Detroit~St.Louis H. and with the same policies of courteous, intelligent Boston. and helpful service by all employees. houses has its own private bath, circulating ice- water, and many other conveniences that are un- usual —such as, for instance, the bed-head read ing lamp, the full-length mirror, the morning paper that is delivered to your room before you wake. In each hotel isa cafeteria, of a lunch-counter, ot both —in addition to its other excellent res- taurants, Club breakfasts—good club breakfasts —are served in all the hotels. Hotel ‘New York The jargest horel inthe world — with 2200 rooms, 2200 baths. Oo 7th Ave., 32 to 33d Sts., directly opposite the Pennsylvania Staioa. A Statler-operated hotel, with all the comforts and con- veniences of other Statlers, And Statler-Operated Hotel Pennsylvania~New York comicbooks.com