Life, 1926-11-11 · page 2 of 45
Life — November 11, 1926 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes Sheaffer's fountain pen desk sets, marketed as an innovation in writing equipment. The ad emphasizes the pen's practical features: it stores ink internally, rests securely in a decorative holder (preventing nib drying), and comes with a lifetime guarantee covering all repair costs. The pen is made from "Radite," described as nearly indestructible. The ornate decorative border and formal typography reflect early 20th-century advertising aesthetics. Pricing ranges from $10-$30 for complete desk sets, with standard pens at $8.75. There is **no political or social satire** on this page. It's a straightforward product advertisement for the W.A. Sheaffer Pen Company, based in Fort Madison, Iowa, with a London office.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This fountain pen desk set is writing a new story of achievement In all the history of writin}, equipment, there never has been a greater innovation than this—a desk pen that contains its own ink—a fountain pen that stands ready for instant and continuous action. When Not in use, it rests securely protected in a beautifully designed holder, which prevents the ink from dry- in3,on the nib. Ever ready! The Lifetime® desk pen is made of the new Radite, a practically indestructi- ble material. And it carries the Sheaffer juarantee, the guarantee that unconditionally protects it against all repair costs for the lifetime of the user. Ask your dealer to show you this new writin}, idea. Prices $10 to $30, complete with Lifetime pens Regular Lifetime pen, $8.75. Others lower, SHEAFFER’ PENS*PENCILS+ SKRIP W. A. SHEAFFER PEN COMPANY - FORT MADISON, IOWA LONDON OFFICE, 199 REGENT STREET comicbooks.com