Life, 1926-11-04 · page 6 of 40
Life — November 4, 1926 — page 6: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a **straightforward advertisement** for the Mimeograph machine, published in *Life* magazine (page 4). The image shows the mechanical device itself. The ad's "PULLING POWER" headline uses business jargon metaphorically, claiming the mimeograph's output (reproduced documents) provides the "pulling power" that drives modern business success. The copy emphasizes the machine's practical value: it quickly produces multiple copies of letters, bulletins, and drawings cheaply, making it essential office equipment for "business and educational institutions everywhere." This represents early 20th-century office technology marketing—selling efficiency and cost-savings to businesses. There is no satire or political commentary present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PULLING POWER It is what comes back from the Mimeograph’s out- pouring that makes this speedy machine an important force in the world’s affairs. As a means of getting new business, as well as producing routine office forms and letters in quantities and economically, the Mimeograph It speedily rolls out is a modern tool of first rank. thousands of well printed copies of letters, bulletins, outline drawings, tracings and kindred matter within the hour. And it is all done at small cost. It is the steady producer of a dependable pulling power that is achieving the big things in modern industry. A request to the A. B. Dick Company will bring to you, without obligation, a booklet which shows how the Mimeograph is giving a new power to business and educational institutions everywhere. MIMEOGRAPH comicbooks.com