Life, 1926-11-04 · page 30 of 40
Life — November 4, 1926 — page 30: what you’re looking at
What you’re looking at
This page combines pharmaceutical advertising with literary criticism, typical of 1920s Life magazine content. **The Gastrogen Tablets Advertisement** (left side) uses pseudo-scientific reasoning to promote antacid tablets. It argues that while competing alkaline products (like baking soda) neutralize stomach acid, they can't "stop" working and risk over-alkalizing the stomach. Gastrogen supposedly solves this problem. The ad emphasizes safety through precise dosing—a marketing strategy appealing to consumers worried about medication risks. The coupon offer was standard direct-response advertising. **The Literary Section** (right side) reviews recent novels by Louis Bromfield and Justin Sturm. The critic praises Bromfield's "Early Autumn" as part of a series examining American life, comparing his character "Lily Shane" favorably to Galsworthy's literary creations. However, he dismisses Sturm's "The Bad Samaritan" as poorly constructed, criticizing its plot developments as ridiculous and trivial. The page reflects 1920s concerns: digestive health anxieties and modernist American literature exploring social conventions and repression.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
8 This digestive aid knows when 'O relieveafter-dinner distress, many people takealkalies likesoda bicarbonateand prep- arations containing it. And they get the relief they want, because these chemicals neutralize the. acidity that usually causes indigestion, heart-burn and flatulence. But the drawback to alkalies of this class is that they don’t know when to “call ita day.” After they overcome the hyperacidity, they keep right on working. Unless you know ex- actly the right amount to take, they are apt to alkalize the contents of the stomach. And that isa great handicap to normal diges- tion, for the stomach should be slightly acid (1-5 of 1 percent) properly to perform its work. Gastrogen Tablets are free from this objection The commendable thing about Gastrogen Tab- lets is that no matter how many you take, they do just one thing—neutralize the acidity that causes your discomfort. Then they stop. They can't possibly alkalize your stomach. Any ex- cess that you might take simply passes harm- lessly and unchanged through the system. So, next time you feel uncomfortable after eating, try Gastrogen Tablets. They are mild, effective and 100 per cent harmless. They quickly quell digestive disturbance—within 15 to 20 minutes. They are aromatically pleasant to taste, and they are surprisingly good for sweetening the breath. Your druggist_has them in handy pocket tins of 15 tablets for 20c; also in cabinet size bottles of 60 tablets for 60c. If you wish totry them before you buy them, send the coupon for free introductory packet of 6 tablets GASTROGEN OMblets © Bristol-Myers Co., 1926 i} Life Life and Letters THE highest praise goes herewith to Louis Bromfield for ‘Early Autumn” (Stokes), the third of the series of novels wherein he plans to present American life in its various phases against the backgrounds of their respective traditions. He has the advantage of having made a beautiful beginning in ‘The Green Bay Tree,” whose lovely Lily Shane stands up well beside Galsworthy’s Irene Forsyte in the calendar of al- luring ladies; “Possession” carried on well, transplanting quite a differ- ent product of the Western Reserve to Paris and other Continental points. Now comes “Early Autumn,” which shows all that can happen to a bride from Chicago who must live out her life in Back Bay. It is not to be imagined that ali the choicer inhabitants of Boston are like the Pentland family, but the antipathy which Mr. Bromfield holds towards some of their ideals and convictions helps him to make his heroine stand gloriously alive in the midst of her unsympathetic environment. He even allows Sabine Callendar to come back from “Possession” to make her relati uncomfortable, and he gallantly rescues Olivia Pentland’s daughter from her mother’s fate by marrying her off to Lily Shane’s illegitimate son. “Early Autumn” is a study in re- pression and the story of a lady. It awakens curiosity as to where Mr. Bromfield will look for his next American “panel.” “POHE BAD SAMARITAN,” by Justin Sturm (Harper), is t kind of novel which makes de- tective stories stack up so creditably. I mention it at all only because I was tricked into reading it by its ex- cellent title and by an arresting open- ing sentence. After five incoherent and unrelated chapters, the plot is given over in a sophomorically flip- pant way to one of the most pi and serious situations in life, woman's justifiable — dis: with her marriage. The whole thing was so utterly ridiculous that I fin- ished in perfect accord with the final sentence of the blurb on the jacket, which ran: “Mr. Sturm should be read—and watched.” Baird Leonard. High Art MaANs-AB0UT-TOWN It’s quite +"* the best portrait you've donc, old man; but somehow it doesn’t seem a perfect likeness of Miss Van Tinkle. Artist: I know, but I rather had to idealize the knees a bit. Contentment in Every Draw— Cards or Tobacco A new slant on pipe-smoking content. ment is brought to light by Mr. W. H. Doughty, a furniture dealer of Green. ville, Tenn, Read what he writes: Larus & Bro. Co., Richmond, Va, My dear Sirs: For twenty years I have been encaged in retailing furniture. On rainy days my partner and I call up some of our friends and invite them down to a little poker game, In this melange of our selection there happened to be a fellow by the n: ft Austine—a tobacco dealer. This fcllow Austine was a most consistent loser—but losing never seemed to affect his morale, His conduct became a study with me, My winning and losing moods wer flected in my actions. When winning I was the good fellow. When losing | was the grouch. All this time I noticed Mr. Austine, the tobacco dealer, sitting back unperturbed, pulling away on bis pipe contented—winning or losing. Finally I put the matter up to Austine for a solution. He said, (my poker title by brevet), there is no mystery to that--my contentment ix due to the tobacco I smoke. When I need a friend in poker or business— Ed: h has never failed me. It carries content- ment in every draw—whether the cards run good or bad.” ‘The next time I visited the Mason Corner Tobacco Shop I purchased some of this Edgeworth, It has made a new man out of me. I can look them in the face and smile—smile—amile whether they run good or bad. Sincerely, W. H. Doughty. Mr. Let us send you free samples of Edgeworth so that you may put it to the ipe test. If you fix the samples, you'll like Edge- worth wherever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, 16-W S. 21st Street, Richmond, Va. We'll be grate- ful for the name and address of | your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all pur- chasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are acked in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two- dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. 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