Life, 1926-10-28 · page 31 of 36
Life — October 28, 1926 — page 31: what you’re looking at
What you’re looking at
This is a **car advertisement**, not political satire or a cartoon. It appears on page 29 of Life magazine (likely 1920s, given the 1927 Chandler model reference). The ad promotes the new Chandler Metropolitan Sedan, emphasizing: - **Price reduction**: formerly $1955, now $1595 - **Performance claims**: "quiet as a whisper—quick as a bullet" (contrasting quietness with speed) - **Technical features**: centralized lubrication, air cleaner, four-wheel brakes, thermostat control - **Financial stability pitch**: the company has "no bonded indebtedness, no mortgages, no bank loans"—a selling point suggesting reliability during economically uncertain times The illustration shows a well-dressed couple admiring the car, a standard advertising trope of the era positioning automobiles as status symbols. There is no satire or political commentary here—this is straightforward product marketing aimed at middle-class buyers seeking affordable, well-engineered vehicles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life The smartest car you ever laid eyes on The New Metropolitan Sedan formerly $1955, now $1595 f.0.b. Cleveland Quiet as a whisper— quick as a bullet! Eighteen other brilliant new models, at lower- than-ever prices 8945 to*1795 All prices f. 0. b. Cleveland HIS new 1927 Chandler Metropolitan Sedan not only takes the prize for smartness—but also wins the big silver loving cup for powerful performance! What impresses you at once is the whispering quietness of the car in action—and its quick-as-a- bullet response when you step on the trigger. You can reel off the miles as swiftly as you please—and never feel vibration or side-weave. And when you come to a hill that makes the average car growl up in intermediate gear, give your Chandler the gas—and whiz to the top in high, accelerating all the way! This and all eighteen other new Chandler models have everything in them and on them fine cars should have. The great “One Shot’? system of centralized chas- sis lubrication; an air cleaner; an oil purifier; 4-wheel brakes; ther- mostatic heat control; self-adjust- ing spring shackles; so on and so on, advantage upon advantage. All these new models reflect the stability of a powerful com- pany with no bonded indebted- ness, no mortgages, no bank loans, no outstanding notes—and with assets 20 to 1 over liabilities. It’s this stability that enables Chand- ler to offer such fine cars at such low prices —$945 to $1795. Compare! CHANDLER.CLEVELAND MOTORS CORPORATION, CLEVELAND; Export Department, 1819 Broadway, New York City CHANDLER comicbooks.com