Life, 1926-10-28 · page 29 of 36
Life — October 28, 1926 — page 29: what you’re looking at
What you’re looking at
This page contains multiple brief satirical pieces typical of Life magazine's humor format: **Main Cartoon/Poem**: "There's Millions in It" mocks the 1920s obsession with beauty culture and celebrity. The poem satirizes how beauty pageants and "cutie" worship have consumed American society—mayors hold parades, girls abandon labor for stage careers, and cities award prizes for physical attractiveness. The satire targets both the commercialization of beauty and society's collective hypnosis by it. **Supporting Jokes**: - "Channel Swimmers Free" jokes about free admission (if you swim across the English Channel yourself) - "For It Was Indeed He" plays on mistaking a taxi driver for "Home, James" (a butler), confusing him with outlaw Jesse James - "Well Supplied" darkly jokes about a wealthy man dying before reaching a pay phone **Advertisements**: The page includes ads for portrait photography and W.L. Douglas shoes, typical period marketing. The overall tone reflects 1920s concerns about commercialism, celebrity culture, and changing social values.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There's Millions in It Tur cult of the worship of beauty Has spread o'er the land like a blight; The most irrepressible cutie 1s queen by traditional right, \nd the mayors of cit \ thousand deep pities t Have nothing to do But stand and review Processions by day and by night. The virls have forsaken al! labor, ‘Their eyes being fixed on the stage; To the sound of the pipe and the tabor In gaudy parades they engage, Ktegarding with loathing Supertluous clothing, And broadcasting charm Like a general alarm, However the prophets may rage. On beauty the eyes of the nation \re fastened with hypnotized gaze; Pubticity’s loud ululation Pronounces proud pulchritude’s praise, rors of cities Relong to committees ‘That hand out a prize For the handsomest eyes— s, little brother, it pays! pokane Spokesman-Revier 27 WITH THE 2 IN TH “No, 1 JUST BOUGIIT HER A BALL AND A RACQUET, WITH THESE IT WILL BE PRETTY I1ARD plete with Channel Swimmers Free bathing attendant at a certain South Coast resort is a person of some wit. Recently an elderly lady, who was making inquiries on behalf of her young niece, said to him, “How much is a bath- ing ticket, please?” . came the quick answer, an ordinary dip, but if you're swimmin’ the Channel, why, jump in and help yourself.” Sporting and Dramatic News( London). Celtarette, sideboard or ocean steamer kit Is Incom- Abbotts Bitters.” Alds digestion. Sample . W, Abbott & Co., Haltimare, Md. For It was Indeed He Ineuriare (getting into tari James! Taxa Driven: What dya mean, “Home, James”: This is a public taxi. Ixenniate: Oh, very well. Home, Jesse James!—Harvard Lampoon, Home, Well Supplied Hatr a ton of small change was found in the room of a New Yorker. Death must have overtaken him before he could get to a telephone pay-station. —Buffalo Courier-Exprese. s published every Thursday, Bs Canada and British Possessions. $5.00 a year in advance. cannot be supplied. illustrations in Lire ore copyrighted. For Reprint Rights apply to Lire, Rolls House, Breams Buildings, Fetter C., England. simultaneously in the United States, Additional postage to toreign the Postal Union, $1.60 a year; to Canada, 80 cents, Back Title registered in U. S. Breams Buildings News Company, addressed envelope. The foreign trade supplied from Lire’s London Office, Rolls House, lon. Cc. Canadian di 386-388 St. James Street, Montreal, Canada. No coutrlba tons will be returned unless accompanied by stamped and Lire does not hold itself responsible for the loss oF non-return of unsolicited contributions. Notice of change of address should reach this offce to the date of issue to be affected. ributor, The American weeks prior TIME AND CARE Two requisites necessary to produce Phot Therefore, we urge you to SIT NOW Distinction. for your Christmas Portraits. Moderately priced at the studio from $15. the dozen. Onthe Congas © raphs of $6 038 ll Good Values A popular Brogue at $7-50 Tre ene groomed city man and collegian favor this medium Brogue. It is cut on Custom lines from top grade, imported, full grain calfikins and has calf-lined quarter. Popular Chestnut Brown or Black. Here, ample toe room is associated with trimness Added style features releve its conservatism. & Y & At $7.50 this Douglas shoe is matching steps with others far more costly, PHOTOGRAPHS OF DISTINCTION 'W. L DOUGLAS WOMEN’S SHOES ] 607 FIFTH AVENUE, NEW YORK FOR ALL OCCASIONS $5 AND $6 W.L.DOUGLAS SHOE CO ~ BROCKTON. MASS comicbooks.com