Life, 1926-10-28 · page 25 of 36
Life — October 28, 1926 — page 25: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement, not political commentary. The page shows a 1920s-era Chrysler Imperial "80" sedan with well-dressed figures (a woman and man) standing beside it, examining the vehicle. The ad emphasizes the car's engineering quality, smooth 92-horsepower engine, and comfort features. The humor or social observation here is subtle and implicit rather than satirical: the advertisement's grandiose language ("Supreme Expression," "Unperturbed fleetness," "decidedly unusual kind of motoring luxury") reflects the aspirational marketing of the Jazz Age, when automobiles represented wealth and modernity. The fashionably dressed couple embodies the target consumer—affluent, stylish, and appreciative of technological advancement. There is **no political message or caricature** visible. This is period advertising that reveals contemporary attitudes about consumer goods and status, rather than deliberate satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
you ange, hat nt to what is he arted 1 now } and The Supreme Expression of Chrysler tandardized Quality The Chrysler plan of Quality Standardization differsfrom,andis superior to, ordinary manufacture ing practice and methods, because it demands fixed and inflexible quality standards which enforce the same scrupulously close limits—the same rigid rule of engineering exactness—the same absolute accuracy and precision of alignment and assemblage—in the measurement, the machining and the manufacturing of every Be » Practice and process in four ines of Chrysler cars—"50","60", “70” and Imperial “80"—so that each individual car shall be the Supreme Value in its own class, NPERTURBED fleetness; phenome- nal smoothness; eager, confidence- inspiring responsiveness from its quiet 92 horse power engine; driving facility entirely unlike any previous experience; and an easement of riding conditions completely satisfying for the first time all your theories and concepts of what constitutes perfect motoring comfort. This but begins to describe the de- cidedly unusual kind of motoring luxury which Standardized Quality brings to you in the Chrysler Imperial “80”. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN, CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONT. Ten body styles, priced from $2495 to $5495, f.0.b. Detroit, subject to current Federal excise tax. CHRYSLER IMPERIAL 8O CHRYSLER MODEL NUMBERS MEAN MILES R HOUR comicbooks.com